This interdisciplinary specialization prepares students for dynamic roles at the intersection of media, technology, and society with an emphasis of strategic management. Delve into the theories, methods, and techniques essential for producing, managing, and distributing audio, video, and digital content. Graduates will be prepared to contribute to media organizations, political campaigns, business, education, and government, or pursue advanced studies in communication and related fields.

Coursework

In addition to these courses, a 9-credit-hour outside concentration composed of 3000-level or above courses is required.

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Minimum grade of C required

Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.

Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

SEMESTER 1

• Complete 1 of 10 critical-tracking courses: MMC 1009, ENC 1102, ECO 2013, STA 2023, RTV 2100, RTV 3001, VIC 3001 or RTV 2517, RTV 3002, MMC 3420 or RTV 4506, RTV 4500
• 2.0 GPA on all work at all institutions

SEMESTER 2

• Complete an additional 2 critical-tracking courses of the list of 10 above
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 3

• Complete an additional critical-tracking course of the list of 10 above
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 4

• Complete two additional critical-tracking courses of the list of 10 above
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 5

• Complete an additional critical-tracking course of the list of 10 above
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 6

• Complete an additional critical-tracking course of the list of 10 above
• 2.0 UF GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 7

• Complete an additional 2 critical-tracking courses of the list of 10 above
• 2.0 UF GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 8

• Complete RTV 4800
• 2.0 UF GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the *Critical Tracking* criteria.

This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

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Minimum grade of C required.

 Up to six credits of professional internship credit may count toward graduation. Internships for credit require department approval, and a letter from the internship supervisor outlining duties and contact information. More information about internship credit is available on the department’s website.