This is an archived copy of the 2020-2021 catalog. To access the most recent version of the catalog, please visit http://catalog.ufl.edu.

About this Program

Department Information

The Marketing Department is a recognized leader in the discipline of marketing. For over a decade, the department’s faculty has ranked as one of the most productive and influential in the field, and is known for conducting provocative, cutting-edge research that contributes both to the scientific understanding and practice of marketing.
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CONTACT

Email | 352.392.0163 (tel) | 352.392.6020 (fax)

P.O. Box 117150
1454 Union Rd
STUZIN HALL 201
GAINESVILLE FL 32611-7150
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 Curriculum

All courses must be taken for letter grade (except for MAR 2290 and MAR 4945) at UF or via an approved study abroad program.

Students who completed FIN 3403, MAN 3025, or MAR 3023 at another Florida public university can petition the school to take a higher-level course in that discipline to satisfy requirements for the minor.

Flexible learning courses will not count toward the minor.

Required Courses

FIN 3403Business Finance 14
MAN 3025Principles of Management 14
MAR 2290Retail Management Seminar1
MAR 3023Principles of Marketing 14
MAR 3231Introduction to Retailing Systems and Management 14
MAR 4945Retail Management Internship1
Approved electives3
Total Credits21

 

 Approved Electives

MAR 3503Consumer Behavior 14
MAR 4403Sales Management 14
Any Special Topics retailing course 24