This is an archived copy of the 2020-2021 catalog. To access the most recent version of the catalog, please visit http://catalog.ufl.edu.
There are two distinct master’s programs in marketing, offered at the Warrington College of Business. Please read this information carefully to determine which one is suitable for you.
The first program is the specialized Master of Science (M.S.) in Business Administration with a concentration in Marketing. The Master of Science Marketing program is intended for students whose objective is to work in the field of marketing in a corporate, non-profit, or entrepreneurial setting. For additional information and to apply for this program, visit the program website: https://warrington.ufl.edu/master-of-science-in-marketing/
The second program is the Master of Art (M.A.) in Business Administration with a concentration in Marketing. This program is intended for students whose ultimate goal is to earn a Ph.D. in Marketing at another institution. This program does not train students for a marketing career in the industry. Students admitted to this program take classes at the Ph.D. level and can specialize in either consumer behavior or quantitative research (empirical or analytical). The Marketing Department only accepts M.A. students into this research-oriented program in special cases, based on applicant quality and faculty availability and fit. Applicants must show evidence of a strong interest in academic research in marketing. If you are interested in this program, please contact the Marketing Department PhD Coordinator in the first instance. Do not submit an online application to this program without first contacting the graduate coordinator. Contact information can be found here: https://warrington.ufl.edu/phd-in-business-administration-marketing/
Degrees Offered with a Major in Business Administration
- Master of Arts
- concentration in Marketing
- Master of Science
- concentration in Marketing
Requirements for these degrees are given in the Graduate Degrees section of this catalog.
Marketing Departmental Courses
| Code | Title | Credits |
|---|---|---|
| MAR 5805 | Problems and Methods in Marketing Management | 3 |
| MAR 5806 | Problems and Methods in Marketing Management | 2 |
| MAR 6107L | Marketing Ethics | 2 |
| MAR 6157 | International Marketing | 2 |
| MAR 6158 | International Marketing | 3 |
| MAR 6237 | The Art and Science of Pricing | 2 |
| MAR 6256 | Strategy and Tactics of Pricing | 3 |
| MAR 6335 | Building and Managing Brand Equity | 2 |
| MAR 6456 | Business-to-Business Marketing | 2 |
| MAR 6479 | Professional Selling | 2 |
| MAR 6507 | Customer Insights and Analysis | 3 |
| MAR 6508 | Customer Analysis | 2 |
| MAR 6590 | Managerial and Consumer Decision Making | 3 |
| MAR 6591 | Consumer and Managerial Decision-Making | 2 |
| MAR 6601 | Entrepreneurial Marketing I | 2 |
| MAR 6602 | Entrepreneurial Marketing II | 2 |
| MAR 6646 | Marketing Research for Managerial Decision Making | 3 |
| MAR 6648 | Marketing Research for Managerial Decision Making | 2 |
| MAR 6722 | Web-Based Marketing | 2 |
| MAR 6816 | Advanced Marketing Management (MBA) | 3 |
| MAR 6818 | Advanced Marketing Management | 2 |
| MAR 6833 | Product Development and Management | 2 |
| MAR 6838 | Brand Management | 3 |
| MAR 6839 | Product Development and Management | 3 |
| MAR 6861 | Customer Relationship Management | 2 |
| MAR 6862 | Customer Relationship Management | 3 |
| MAR 6905 | Individual Work | 1-4 |
| MAR 6910 | Supervised Research | 1-5 |
| MAR 6930 | Special Topics in Marketing | 1-4 |
| MAR 6940 | Supervised Teaching | 1-5 |
| MAR 6957 | International Studies in Marketing | 1-4 |
| MAR 6971 | Research for Master's Thesis | 1-15 |
| MAR 7507 | Perspectives on Consumer Behavior | 3 |
| MAR 7588 | Consumer Information Processing and Decision Making | 3 |
| MAR 7589 | Judgment and Decision Making | 3 |
| MAR 7626 | Multivariate Statistical Methods in Marketing | 3 |
| MAR 7636 | Research Methods in Marketing | 3 |
| MAR 7666 | Marketing Decision Models | 3 |
| MAR 7786 | Marketing Literature | 3 |
| MAR 7925 | Workshop in Marketing Research | 3 |
| MAR 7979 | Advanced Research | 1-12 |
| MAR 7980 | Research for Doctoral Dissertation | 1-15 |
Warrington College of Business Courses
| Code | Title | Credits |
|---|---|---|
| BTE 7171 | Preparing to Teach in Business | 2 |
| GEB 5212 | Professional Writing in Business | 1-3 |
| GEB 5215 | Professional Communication in Business | 1-3 |
| GEB 5225 | Advanced Business Writing | 1-3 |
| GEB 5929 | Foundations Review | 1-3 |
| GEB 6229 | Professional Communication for Accountants | 2 |
| GEB 6365 | International Business | 3 |
| GEB 6905 | Individual Work | 1-4 |
| GEB 6930 | Special Topics | 1-3 |
| GEB 6941 | Internship | 1-4 |
| GEB 6957 | International Studies in Business | 1-4 |