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Business Administration (Marketing - Master's)

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  • Warrington College of Business
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  • Business Administration (Marketing - Master's)
Graduate Catalog
  • Business Administration (Marketing -​ Master's)
  • Business Administration (Marketing -​ Ph.D.)
  • Overview
  • Degrees Offered
  • Courses

There are two distinct master’s programs in marketing, offered at the Warrington College of Business. Please read this information carefully to determine which one is suitable for you.

The first program is the specialized Master of Science (M.S.) in Business Administration with a concentration in Marketing. The Master of Science Marketing program is intended for students whose objective is to work in the field of marketing in a corporate, non-profit, or entrepreneurial setting. For additional information and to apply for this program, visit the program website: https://warrington.ufl.edu/master-of-science-in-marketing/

The second program is the Master of Art (M.A.) in Business Administration with a concentration in Marketing. This program is intended for students whose ultimate goal is to earn a Ph.D. in Marketing at another institution. This program does not train students for a marketing career in the industry. Students admitted to this program take classes at the Ph.D. level and can specialize in either consumer behavior or quantitative research (empirical or analytical). The Marketing Department only accepts M.A. students into this research-oriented program in special cases, based on applicant quality and faculty availability and fit. Applicants must show evidence of a strong interest in academic research in marketing. If you are interested in this program, please contact the Marketing Department PhD Coordinator in the first instance. Do not submit an online application to this program without first contacting the graduate coordinator. Contact information can be found here: https://warrington.ufl.edu/phd-in-business-administration-marketing/

Degrees Offered with a Major in Business Administration

  • Master of Arts
    • concentration in Marketing
  • Master of Science
    • concentration in Marketing

Requirements for these degrees are given in the Graduate Degrees section of this catalog.

Marketing Departmental Courses

Course List by Depts
Code Title Credits
MAR 5805Problems and Methods in Marketing Management3
MAR 5806Problems and Methods in Marketing Management2
MAR 6157International Marketing2
MAR 6237The Art and Science of Pricing2
MAR 6256Strategy and Tactics of Pricing3
MAR 6335Building and Managing Brand Equity2
MAR 6456Business-to-Business Marketing2
MAR 6479Professional Selling2
MAR 6507Customer Insights and Analysis3
MAR 6508Customer Analysis2
MAR 6601Entrepreneurial Marketing I2
MAR 6602Entrepreneurial Marketing II2
MAR 6646Marketing Research for Managerial Decision Making3
MAR 6648Marketing Research for Managerial Decision Making2
MAR 6722Web-Based Marketing2
MAR 6816Advanced Marketing Management (MBA)3
MAR 6818Advanced Marketing Management2
MAR 6833Product Development and Management2
MAR 6834Marketing of Science and Technology2
MAR 6835Marketing of Science and Technology3
MAR 6837Consumer-Centered Product Design3
MAR 6838Brand Management3
MAR 6839Product Development and Management3
MAR 6861Customer Relationship Management2
MAR 6862Customer Relationship Management3
MAR 6905Individual Work1-4
MAR 6910Supervised Research1-5
MAR 6930Special Topics in Marketing1-4
MAR 6940Supervised Teaching1-5
MAR 6957International Studies in Marketing1-4
MAR 6971Research for Master's Thesis1-15
MAR 7507Perspectives on Consumer Behavior3
MAR 7588Consumer Information Processing and Decision Making3
MAR 7589Judgment and Decision Making3
MAR 7626Multivariate Statistical Methods in Marketing3
MAR 7636Research Methods in Marketing3
MAR 7666Marketing Decision Models3
MAR 7786Marketing Literature3
MAR 7925Workshop in Marketing Research3
MAR 7979Advanced Research1-12
MAR 7980Research for Doctoral Dissertation1-15

Warrington College of Business Courses

Course List by College
Code Title Credits
BTE 7171Preparing to Teach in Business2
GEB 5212Professional Writing in Business1-3
GEB 5215Professional Communication in Business1-3
GEB 5225Advanced Business Writing1-3
GEB 5929Foundations Review1-3
GEB 6229Professional Communication for Accountants2
GEB 6365International Business3
GEB 6905Individual Work1-4
GEB 6930Special Topics1-3
GEB 6941Internship1-4
GEB 6957International Studies in Business1-4

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