The Marketing Department only accepts master’s students in special cases. If you are interested in this program, please contact the department graduate coordinator in the first instance. Do not submit an online application without first contacting the graduate coordinator.
The M.A. degree in Business Administration with a concentration in marketing focuses on consumer behavior, marketing management, and marketplace phenomena. Students study the critical linkages between an organization and its environment, particularly customers and competitors.
The M.S. degree in Business Administration with a concentration in marketing is intended for students whose ultimate objective is to earn a Ph.D. in marketing at another institution. Applicants must have:
- an undergraduate degree from a nationally accredited program,
- a minimum 3.5 undergraduate GPA,
- a minimum 600 GMAT (1250 GRE), and
- evidence of a strong interest in academic research in marketing.
The concentration requires 30 credits of graduate-level courses, at least half of which must be in marketing.
Degrees Offered with a Major in Business Administration
- Master of Arts
- concentration in Marketing
- Master of Science
- concentration in Marketing
Requirements for these degrees are given in the Graduate Degrees section of this catalog.
Marketing Departmental Courses
| Code | Title | Credits |
|---|---|---|
| MAR 5805 | Problems and Methods in Marketing Management | 3 |
| MAR 5806 | Problems and Methods in Marketing Management | 2 |
| MAR 6157 | International Marketing | 2 |
| MAR 6237 | The Art and Science of Pricing | 2 |
| MAR 6256 | Strategy and Tactics of Pricing | 3 |
| MAR 6335 | Building and Managing Brand Equity | 2 |
| MAR 6456 | Business-to-Business Marketing | 2 |
| MAR 6507 | Customer Insights and Analysis | 3 |
| MAR 6508 | Customer Analysis | 2 |
| MAR 6601 | Entrepreneurial Marketing I | 2 |
| MAR 6602 | Entrepreneurial Marketing II | 2 |
| MAR 6646 | Marketing Research for Managerial Decision Making | 3 |
| MAR 6648 | Marketing Research for Managerial Decision Making | 2 |
| MAR 6722 | Web-Based Marketing | 2 |
| MAR 6816 | Advanced Marketing Management (MBA) | 3 |
| MAR 6818 | Advanced Marketing Management | 2 |
| MAR 6833 | Product Development and Management | 2 |
| MAR 6834 | Marketing of Science and Technology | 2 |
| MAR 6835 | Marketing of Science and Technology | 3 |
| MAR 6837 | Consumer-Centered Product Design | 3 |
| MAR 6838 | Brand Management | 3 |
| MAR 6839 | Product Development and Management | 3 |
| MAR 6861 | Customer Relationship Management | 2 |
| MAR 6862 | Customer Relationship Management | 3 |
| MAR 6905 | Individual Work | 1-4 |
| MAR 6910 | Supervised Research | 1-5 |
| MAR 6930 | Special Topics in Marketing | 1-4 |
| MAR 6940 | Supervised Teaching | 1-5 |
| MAR 6957 | International Studies in Marketing | 1-4 |
| MAR 6971 | Research for Master's Thesis | 1-15 |
| MAR 7507 | Perspectives on Consumer Behavior | 3 |
| MAR 7588 | Consumer Information Processing and Decision Making | 3 |
| MAR 7589 | Judgment and Decision Making | 3 |
| MAR 7626 | Multivariate Statistical Methods in Marketing | 3 |
| MAR 7636 | Research Methods in Marketing | 3 |
| MAR 7666 | Marketing Decision Models | 3 |
| MAR 7786 | Marketing Literature | 3 |
| MAR 7925 | Workshop in Marketing Research | 3 |
| MAR 7979 | Advanced Research | 1-12 |
| MAR 7980 | Research for Doctoral Dissertation | 1-15 |
Warrington College of Business Courses
| Code | Title | Credits |
|---|---|---|
| BTE 7171 | Preparing to Teach in Business | 2 |
| GEB 5212 | Professional Writing in Business | 1-3 |
| GEB 5215 | Professional Communication in Business | 1-3 |
| GEB 5225 | Advanced Business Writing | 1-3 |
| GEB 5929 | Foundations Review | 1-3 |
| GEB 6229 | Professional Communication for Accountants | 2 |
| GEB 6365 | International Business | 3 |
| GEB 6905 | Individual Work | 1-4 |
| GEB 6930 | Special Topics | 1-3 |
| GEB 6941 | Internship | 1-4 |
| GEB 6957 | International Studies in Business | 1-4 |