MAR 5805 Problems and Methods in Marketing Management 3 Credits

Grading Scheme: Letter Grade

Concepts and techniques for resolving marketing management problems through the case method.

Prerequisite: Designed for MBA students.

Catalog Program Pages Referencing MAR 5805

MAR 5806 Problems and Methods in Marketing Management 2 Credits

Grading Scheme: Letter Grade

Concepts and techniques for resolving marketing management problems through the case method.

Catalog Program Pages Referencing MAR 5806

MAR 6157 International Marketing 2 Credits

Grading Scheme: Letter Grade

Designed for M.B.A. students. Analysis and strategies for international environment.

Catalog Program Pages Referencing MAR 6157

MAR 6237 The Art and Science of Pricing 2 Credits

Grading Scheme: Letter Grade

Providing students with a good understanding of the strategy and tactics for an effective pricing decision. By the end of the course, students will be able to explain underlying mechanisms for the current pricing practices and apply their knowledge in improving pricing decisions.

Prerequisite: MBA students.

Catalog Program Pages Referencing MAR 6237

MAR 6256 Strategy and Tactics of Pricing 3 Credits

Grading Scheme: Letter Grade

Providing students with a good understanding of the strategy and tactics for an effective pricing decision. By the end of the course, students will be able to explain underlying mechanisms for the current pricing practices and apply their knowledge in improving pricing decisions.

Prerequisite: MBA students.

Catalog Program Pages Referencing MAR 6256

MAR 6335 Building and Managing Brand Equity 2 Credits

Grading Scheme: Letter Grade

Product and brand management decisions needed to build, measure, and manage branded equity. Focal objectives are to increase understanding of important issues in planning and evaluating brand strategies and to provide the appropriate theories, models, and other tools to make better branding decisions.

Prerequisite: QMB 5304, QMB 5305, MAR 5805.

Catalog Program Pages Referencing MAR 6335

MAR 6456 Business-to-Business Marketing 2 Credits

Grading Scheme: Letter Grade

Strategy concepts for marketing products and services to other businesses; institutions such as hospitals and universities, and government. Role of marketing strategy as part of overall business strategy. Developing and launching new products, managing channels of distribution and sales forces, and building and maintaining alliances and partnerships.

Prerequisite: MAR 5805.

Catalog Program Pages Referencing MAR 6456

MAR 6479 Professional Selling 2 Credits

Grading Scheme: Letter Grade

This is a basic survey course in professional selling. It is designed to teach future business leaders the importance of the selling role, provide them with basic professional selling skills and begin to prepare them for a future role in sales or sales management.

Catalog Program Pages Referencing MAR 6479

MAR 6507 Customer Insights and Analysis 3 Credits

Grading Scheme: Letter Grade

This course is designed to inform future managers, analysts, consultants, and advisors of insights on customers? behaviors, with an emphasis on leveraging these insights to develop evidence-based solutions that change customer behavior.

Catalog Program Pages Referencing MAR 6507

MAR 6508 Customer Analysis 2 Credits

Grading Scheme: Letter Grade

Theory and research in the behavioral and social sciences applied to individual and aggregate behavior of consumers.

Prerequisite: MAR 5806. Designed for M.B.A. students.

Catalog Program Pages Referencing MAR 6508

MAR 6590 Managerial and Consumer Decision Making 3 Credits

Grading Scheme: Letter Grade

In this class we explore what constitutes high-quality decision making, how managers and consumers may fall short of these standards in predictable ways, and some ways that your decision making can be systematically improved.

Catalog Program Pages Referencing MAR 6590

MAR 6591 Consumer and Managerial Decision-Making 2 Credits

Grading Scheme: Letter Grade

In this class we explore what constitutes high-quality decision making, how managers and consumers may fall short of these standards in predictable ways, and some ways that your decision making can be systematically improved.

Catalog Program Pages Referencing MAR 6591

MAR 6601 Entrepreneurial Marketing I 2 Credits

Grading Scheme: Letter Grade

The first in a two-course sequence introducing an entrepreneurial perspective on markets and marketing. Approaches marketing as a vehicle for redefining business models and leading customers in ways that produce sustainable advantage. The roles within marketing of opportunity identification, innovation, risk-taking, resource leveraging, proactive behavior, and customer intensity are investigated.

Catalog Program Pages Referencing MAR 6601

MAR 6602 Entrepreneurial Marketing II 2 Credits

Grading Scheme: Letter Grade

The second in a two-course sequence. An examination of how a firm's product/service mix, promotional approach, pricing methods, distribution efforts and customer service can be conceptualized, designed and implemented based on entrepreneurial principles. Attention devoted to guerrilla, viral and buzz approaches to accomplishing market outcomes.

Catalog Program Pages Referencing MAR 6602

MAR 6646 Marketing Research for Managerial Decision Making 3 Credits

Grading Scheme: Letter Grade

Examination of approaches and methods of marketing research with particular attention given to the perspective of the marketing manager.

Prerequisite: MAR 5805 and QMB 5303. Designed for M.B.A. students.

Catalog Program Pages Referencing MAR 6646

MAR 6648 Marketing Research for Managerial Decision Making 2 Credits

Grading Scheme: Letter Grade

Examination of approaches and methods with particular attention given to the perspective of the marketing manager.

Prerequisite: MAR 5806 and QMB 5305. Designed for M.B.A. students.

Catalog Program Pages Referencing MAR 6648

MAR 6722 Web-Based Marketing 2 Credits

Grading Scheme: Letter Grade

Provides an understanding of the current online marketing environment and the strategies and tactics of web-based marketing.

Prerequisite: Master's students in Warrington College of Business Administration and for students who either pursue a career in online business or have general interest in the current marketing environment. Designed for MBA students.

Catalog Program Pages Referencing MAR 6722

MAR 6816 Advanced Marketing Management (MBA) 3 Credits

Grading Scheme: Letter Grade

Advanced case course dealing with the wide range of strategic problems faced by the marketing manager.

Prerequisite: MAR 5805. Designed for M.B.A. students.

Catalog Program Pages Referencing MAR 6816

MAR 6818 Advanced Marketing Management 2 Credits

Grading Scheme: Letter Grade

Advanced cases dealing with the wide range of strategic problems faced by the marketing manager.

Prerequisite: MAR 5806.

Catalog Program Pages Referencing MAR 6818

MAR 6833 Product Development and Management 2 Credits

Grading Scheme: Letter Grade

Management of new product development process including identifying new product opportunities, product concept testing, market feasibility analysis, prototype development, market testing, and commercialization.

Prerequisite: Intended for masters students

Catalog Program Pages Referencing MAR 6833

MAR 6834 Marketing of Science and Technology 2 Credits

Grading Scheme: Letter Grade

Applying special marketing techniques and strategies to discoveries, inventions, and innovations embodied in products, services, and intellectual property. Emphasizes the particular characteristics of engineering- and science-driven market offerings.

Prerequisite: MAR 5806 or consent of instructor.

Catalog Program Pages Referencing MAR 6834

MAR 6835 Marketing of Science and Technology 3 Credits

Grading Scheme: Letter Grade

Applying specialized marketing techniques and strategies to discoveries, inventions, and innovations embodied in products, services, and intellectual property. Focuses on particular characteristics of engineering- and science-driven market offerings.

Prerequisite: MAR 5805.

Catalog Program Pages Referencing MAR 6835

MAR 6837 Consumer-Centered Product Design 3 Credits

Grading Scheme: Letter Grade

Project-based. Elaboration on product-development model introduced in core marketing course. Focus on intersection of marketing, engineering, and design.

Catalog Program Pages Referencing MAR 6837

MAR 6838 Brand Management 3 Credits

Grading Scheme: Letter Grade

Focus on product and brand management decisions needed to build, measure, and manage brand equity. Both conceptual frameworks and financial metrics are emphasized.

Prerequisite: MAR 5805 or MAR 5806 or equivalents.

Catalog Program Pages Referencing MAR 6838

MAR 6839 Product Development and Management 3 Credits

Grading Scheme: Letter Grade

Provides students with a structured way of thinking about the new product development process from a marketing perspective.

Catalog Program Pages Referencing MAR 6839

MAR 6861 Customer Relationship Management 2 Credits

Grading Scheme: Letter Grade

Conceptual foundations, analytical techniques and marketing tactics for managing customer relationships.

Prerequisite: MAR 5806.

Catalog Program Pages Referencing MAR 6861

MAR 6862 Customer Relationship Management 3 Credits

Grading Scheme: Letter Grade

Acquiring, building, and maintaining mutually beneficial relationships with customers. The customer as a financial asset that companies should measure, manage, and maximize.

Catalog Program Pages Referencing MAR 6862

MAR 6905 Individual Work 1-4 Credits, Max 8 Credits

Grading Scheme: Letter Grade

Reading and/or research.

Prerequisite: departmental approval.

Catalog Program Pages Referencing MAR 6905

MAR 6910 Supervised Research 1-5 Credits, Max 5 Credits

Grading Scheme: S/U

Supervised Research

Catalog Program Pages Referencing MAR 6910

MAR 6930 Special Topics in Marketing 1-4 Credits, Max 16 Credits

Grading Scheme: Letter Grade

Selected topics in marketing management, research, or theory.

Prerequisite: consent of instructor.

Catalog Program Pages Referencing MAR 6930

MAR 6940 Supervised Teaching 1-5 Credits, Max 5 Credits

Grading Scheme: S/U

Supervised Teaching

Catalog Program Pages Referencing MAR 6940

MAR 6957 International Studies in Marketing 1-4 Credits, Max 12 Credits

Grading Scheme: S/U

International Studies in Marketing

Prerequisite: admission to approved study abroad program and departmental approval.

Catalog Program Pages Referencing MAR 6957

MAR 6971 Research for Master's Thesis 1-15 Credits

Grading Scheme: S/U

Research for Master's Thesis

Catalog Program Pages Referencing MAR 6971

MAR 7507 Perspectives on Consumer Behavior 3 Credits

Grading Scheme: Letter Grade

In-depth analysis of the field. Critically examines various theoretical and methodological approaches through marketing and consumer behavior literatures. Students must develop an original research project.

Prerequisite: graduate standing or consent of instructor.

Catalog Program Pages Referencing MAR 7507

MAR 7588 Consumer Information Processing and Decision Making 3 Credits

Grading Scheme: Letter Grade

In-depth treatment of consumer information processing and choice behavior as a function of psychological and environmental factors. Underlying concepts and theories of individual judgment and decision making; critical evaluation of research in this area.

Prerequisite: MAR 7507 or consent of instructor.

Catalog Program Pages Referencing MAR 7588

MAR 7589 Judgment and Decision Making 3 Credits

Grading Scheme: Letter Grade

Literature review related to psychology of judgment and decision making. Discussion of normative and descriptive theories of decision making and empirical evidence that speaks to those theories.

Prerequisite: consent of instructor.

Catalog Program Pages Referencing MAR 7589

MAR 7626 Multivariate Statistical Methods in Marketing 3 Credits

Grading Scheme: Letter Grade

Review of application of multivariate methods including multiple regression; factor discriminant and cluster analysis; and conjoint measurement to summarize and analyze marketing data.

Catalog Program Pages Referencing MAR 7626

MAR 7636 Research Methods in Marketing 3 Credits

Grading Scheme: Letter Grade

Experimental and quasi-experimental design; procedures for laboratory and field experiments; statistical conclusion, internal, external, and construct validity in research design; reliability and validity in measurement; creativity in hypothesis generation and theory testing in behavioral research.

Prerequisite: admission to Ph.D. in marketing or consent of instructor.

Catalog Program Pages Referencing MAR 7636

MAR 7666 Marketing Decision Models 3 Credits

Grading Scheme: Letter Grade

Development and implementation of model-based approaches to marketing decision making. Model-based analysis of advertising, pricing, promotion, distribution. Research project.

Prerequisite: ECO 7408 and departmental approval.

Catalog Program Pages Referencing MAR 7666

MAR 7786 Marketing Literature 3 Credits

Grading Scheme: Letter Grade

Survey of academic marketing literature, with special focus on conceptual and empirical studies of marketing strategy and marketing program variables.

Prerequisite: admission to Ph.D. in marketing or consent of instructor.

Catalog Program Pages Referencing MAR 7786

MAR 7925 Workshop in Marketing Research 3 Credits, Max 9 Credits

Grading Scheme: Letter Grade

In-depth analysis of current research topics. Emphasis on research programs of leading scholars. Students critically appraise the rationale, strengths, and weaknesses of each study.

Prerequisite: consent of department.

Catalog Program Pages Referencing MAR 7925

MAR 7979 Advanced Research 1-12 Credits

Grading Scheme: S/U

Research for doctoral students before admission to candidacy. Designed for students with a master's degree in the field of study or for students who have been accepted for a doctoral program. Not appropriate for students who have been admitted to candidacy.

Catalog Program Pages Referencing MAR 7979

MAR 7980 Research for Doctoral Dissertation 1-15 Credits

Grading Scheme: S/U

Research for Doctoral Dissertation

Catalog Program Pages Referencing MAR 7980