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  • Advertising

    The advertising curriculum is designed to provide a foundation for advancement to positions of leadership and to prepare students for entry-level positions in account management, media planning, and media sales and research. It also familiarizes students with the design and conceptualization skills necessary for careers in art direction and copywriting.

    About this Major

    To graduate with this major, students must complete all university, college, and major requirements.


    Critical TrackingModel Semester Plan

    Graduates are prepared for careers as advertising practitioners in national, regional or local marketing departments, retail companies, advertising agencies, media organizations and research organizations.

    UF's Department of Advertising consistently ranks as one of the top U.S. advertising programs. It is based in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication. The department's curriculum, among the most comprehensive in the United States, is taught by a faculty with the knowledge and experience to bring a balance of professional skills and conceptual orientation to the classroom.

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    Coursework for the Major

    Required Foundation Coursework

    • MAR 3023 Principles of Marketing * (4)
    • STA 2023 Introduction to Statistics1 * (3) or
      STA 2122 Statistics for Social Science * (3)

    Required Core Coursework

    • ADV 3001 Advertising Strategy * (3)
    • ADV 3008 Principles of Advertising * (3)
    • ADV 3500 Advertising Research * (3)
    • ADV 4101 Copywriting and Visualization * (3)
    • ADV 4300 Media Planning * (3)
    • ADV 4800 Advertising Campaigns * (3)
    • ENC 3254 Professional Communication (3)
    • MMC 1009 Introduction to Media and Communications
    • MMC 2100 Writing for Mass Communication * (3)
    • MMC 2121 Writing Fundamentals for Communicators * (3)
    • MMC 2604 Mass Media and You (3)
    • MMC 3420 Consumer and Audience Analytics * (3)
    • MMC 4200 Law of Mass Communication (3)
    • MMC 3203 Ethics and Problems in Mass Communication * (3)
    • VIC 3001 Sight, Sound and Motion * (4)
    • Professional electives: 12 credits

    * Minimum grade of C required

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    Critical Tracking

    Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.

    Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

    Semester 1

    • 2.0 GPA on all work at all institutions

    Semester 2

    • Complete 2 of 9 critical-tracking courses: ADV 3008, ENC 1102, ECO 2013, MAR 3023, MMC 1009, MMC 2100, MMC 2604, POS 2041 or PSY2012, and STA 2023
    • 2.0 GPA required for all critical-tracking courses
    • 2.5 GPA on all work at all institutions

    Semester 3

      • Complete 2 additional critical-tracking courses
      • 2.0 GPA required for all critical-tracking courses
    • 2.5 GPA on all work at all institutions

    Semester 4

    • Complete 2 additional critical-tracking courses
    • 2.0 GPA required for all critical-tracking courses
    • 2.5 GPA on all work at all institutions

    Semester 5

    • Complete all critical-tracking courses
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    Model Semester Plan

    To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.

    This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

    Semester 1 Credits
    AMH 2020 United States since 1877
    State Core GE-S
    3
    ENC 1101 Expository and Argumentative Writing
    GE-C; minimum grade of C required
    3
    IUF 1000 What is the Good Life
    GE-H
    3​
    MMC 2604 Mass Media and You 3
    Mathematics
    State Core GE-M, pure math
    3​
    Total 15
    Semester 2 Credits
    ENC 1102 Argument and Persuasion
    State Core GE-C; minimum grade of C required
    3
    MMC 1009 Introduction to Media and Communications 1
    POS 2041 American Federal Government or
    PSY 2012 General Psychology (GE-S)
    3
    STA 2023 Introduction to Statistics 1
    GE-M
    3
    THE 2000 Theatre Appreciation or
    ARH 2000 Art Appreciation: American Diversity and Global Arts
    State Core GE-H ; D
    3
    Biological or Physical Science
    GE-B/P; minimum grade of C required
    3
    Total 16
    Semester 3 Credits
    ECO 2013 Principles of Macroeconomics
    GE-S
    4
    MMC 2121 Writing Fundamentals for Communicators
    Minimum grade of C required
    3
    MUL 2010 Experiencing Music
    GE-H; N
    3
    Biological or Physical Science
    State Core GE-B or P
    3
    Foreign language (Minimum grade of C required) or
    Quantitative option
    3
    Total 16
    Semester 4 Credits
    ADV 3008 Principles of Advertising
    Minimum grade of C required
    3
    CPO 2001 Comparative Politics or
    INR 2001 Introduction to International Relations or
    POS 2112 American State and Local Government
    GE-S
    3
    MAR 3023 Principles of Marketing
    Minimum grade of C required
    4
    MMC 2100 Writing for Mass Communication
    Minimum grade of C required
    3
    Foreign language (Minimum grade of C required) or
    Quantitative option
    3
    Total 16
    Semester 5 Credits
    ADV 3001 Advertising Strategy
    Minimum grade of C required
    3
    ENC 3254 Professional Communication 3
    MMC 3420 Consumer and Audience Analytics
    Minimum grade of C required
    3
    SPC 2608 Introduction to Public Speaking or
    ORI 2000 Oral Literature 1 (Minimum grade of C required)
    3
    VIC 3001 Sight, Sound and Motion
    Minimum grade of C required
    ​4
    Total 16
    Semester 6 Credits
    ADV 3500 Advertising Research
    Minimum grade of C required
    3
    ADV 4101 Copywriting and Visualization
    Minimum grade of C required
    3
    Outside concentration 3
    Professional electives 6
    Total 15
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    For semesters 7-8, students must complete two professional courses.

    Semester 7 Credits
    ADV 4300 Media Planning
    Minimum grade of C required
    3
    MMC 3203 Ethics and Problems in Mass Communication
    Minimum grade of C required
    3
    MMC 4200 Law of Mass Communication 3
    Outside concentration 3
    Professional electives 3
    Total 15
    Semester 8 Credits
    ADV 4800 Advertising Campaigns
    Minimum grade of C required
    3
    Electives​
    Outside college
    4
    Outside concentration 6
    Professional elective ​2
    Total 15

    Up to six credits of professional internship may count toward graduation.

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    Professional electives: 12 credits minimum

    MMC 1009 and 11 additional credits

    Courses Credits
    ​ADV 3302 Great Ideas in Marketplace Communication 3​​
    ADV 3502 Advertising Sales 3
    ADV 4102 Advanced Copywriting 3
    ADV 4200 Advertising Graphics and Production 3
    ADV 4400 International and Cross Cultural Advertising 3
    ADV 4401 Direct Response Advertising and Sales Promotion Writing 3
    ADV 4905 Individual Problems 1-3
    ADV 4930 Special Study in Advertising 2-3
    ADV 4931 Seminar: Ethics and Problems in Advertising 2
    ADV 4940 Advertising Internship 1-3
    MMC 3030 Personal Branding for Communicators 1-3
    MMC 3254 Media Entrepreneurship 1-3
    PUR 3000 Principles of Public Relations 3
    ​PUR 3622 Social Media Management 3​
    RTV 3001 Introduction to Telecommunication 3
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    Related Advertising Programs

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majors: advertising