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  • Public Relations

    Public relations is designed to prepare students for entry-level jobs as technicians, such as producing social media strategies and tactics or effective multimedia news releases, as well as for career advancement as managers, such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action. Excellent writing and critical thinking skills are essential.

    About this Major

    To graduate with this major, students must complete all university, college, and major requirements.


    Critical TrackingModel Semester Plan

    The public relations curriculum is one of the most in-depth curricula in the country, with a balance between skills and conceptual courses. The Department of Public Relations consistently ranks among the top public relations education programs in the United States, and it is among the largest programs in terms of the number of faculty and students, including one of the largest chapters of the Public Relations Student Society of America. The program is housed in a college accredited by the Accrediting Council for Education in Journalism and Mass Communication.

    Graduates of the program are well-prepared for careers as public relations practitioners in businesses, public relations firms, government agencies and nonprofit organizations, nationally and internationally. Their education makes them attractive candidates for graduate degree programs (master's and Ph. D.) ranging from public relations to business and international relations.

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    Certificate in International Communication

    Students may pursue a certificate in international communication, which is designed to prepare students for career advancement and development. Courses emphasize the impact of internationalization and globalization on communication across disciplines.

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    Coursework for the Major

    Required Core Coursework

    • ENC 3254 Professional Writing in the Discipline * (3)
    • JOU 3101 Reporting * (3)
    • JOU 3109C Multimedia Writing * (3)
    • MMC 1009 Introduction to Media and Communications * (1)
    • MMC 2121 Writing Fundamentals for Communicators * (3)
    • MMC 3420 Audience Analytics * (3)
    • MMC 4200 Law of Mass Communication (3)
    • PUR 3000 Principles of Public Relations * (3)
    • PUR 3500 Public Relations Research * (3)
    • PUR 3801 Public Relations Strategy * (3)
    • PUR 4100 Public Relations Writing * (4)
    • PUR 4404C International Public Relations * (3)
    • PUR 4800 Public Relations Campaigns * (3)
    • VIC 3001 Sight, Sound and Motion * (4)
    • Professional electives: 13 credits

    * Minimum grade of C required

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    Critical Tracking

    Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.

    Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

    Semester 1

    • Complete 1 of 7 critical-tracking courses: AMH 2020, an approved English elective (ENC 1102 recommended), ECO 2013, MMC 1009, JOU 3109C, PUR 3000, and STA 2023.
    • 2.0 GPA on all work at all institutions

    Semester 2

    • Complete 2 additional critical-tracking courses
    • 2.0 GPA required for all critical-tracking courses
    • 2.5 GPA on all work at all institutions

    Semester 3

    • Complete 2 additional critical-tracking courses
    • 2.0 GPA required for all critical-tracking courses
    • 2.5 GPA on all work at all institutions

    Semester 4

    • Complete 2 additional critical-tracking courses
    • 2.0 GPA required for all critical-tracking courses
    • 2.5 GPA on all work at all institutions

    Semester 5

    • Complete all critical-tracking courses
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    Model Semester Plan

    To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold.

    This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

    Semester 1 Credits
    AMH 2020 United States since 1877
    State Core GE-S
    3
    CPO 2001 Comparative Politics or
    INR 2001 Introduction to International Relations or
    POS 2112 American State and Local Government
    3
    ENC 1101 Expository and Argumentative Writing
    State Core GE-C; minimum grade of C required
    3
    IUF 1000 What is the Good Life
    GE-H
    3
    Mathematics
    State Core GE-M, pure math; minimum grade of C required
    3
    Total 15
    Semester 2 Credits
    POS 2041 American Federal Government or
    PSY 2012 General Psychology (GE-S)
    3
    ENC 1102 Argument and Persuasion
    GE-C; minimum grade of C required
    3
    MMC 1009 Introduction to Media and Communications
    Minimum grade of C required
    1
    STA 2023 Introduction to Statistics 1
    GE-M; minimum grade of C required
    3
    ​THE 2000 Theatre Appreciation or
    ARH 2000 Art Appreciation: American Diversity and Global Arts (State Core GE-H ; D)
    Minimum grade of C required
    3​
    Biological or Physical Science
    State Core GE-B or P; minimum grade of C required
    3
    Total 16
    Semester 3 Credits
    ​ECO 2013 Principles of Macroeconomics
    GE-S
    4​
    PUR 3000 Principles of Public Relations
    Minimum grade of C required
    3
    MUL 2010 Introduction to Music Literature
    Minimum grade of C required; GE-H; N
    3
    ​Biological or Physical Science
    GE-B or P; minimum grade of C required
    3
    Foreign language (Minimum grade of C required)
    Or quantitative option
    3
    Total 16
    Semester 4 Credits
    ENC 3254 Professional Writing in the Discipline
    Minimum grade of C required
    3
    JOU 3109C Multimedia Writing​
    Minimum grade of C required
    ​3
    MMC 2121 Writing Fundamentals for Communicators
    Minimum grade of C required
    3
    Foreign language (Minimum grade of C required)
    Or quantitative option
    3
    ​Social and Behavioral Sciences
    Minimum grade of C required; GE-S
    3​
    Total 15
    Semester 5 Credits
    JOU 3101 Reporting
    Minimum grade of C required
    3
    PUR 3500 Public Relations Research
    Minimum grade of C required
    3​
    ​SPC 2608 Introduction to Public Speaking or
    ORI 2000 Oral Literature 1 (Minimum grade of C required)
    3​​
    VIC 3001 Sight, Sound and Motion
    Minimum grade of C required
    4
    Outside concentration 3
    Total 16
    Semester 6 Credits
    MMC 3420 Audience Analytics
    Minimum grade of C required
    3
    PUR 3801 Public Relations Strategy
    Minimum grade of C required
    3
    ​Elective
    Outside college
    2​​
    Outside concentration 3
    Professional electives 6
    Total 17

    For semesters 7-8, students must complete two professional courses.

    Semester 7 Credits
    ​MMC 4200 Law of Mass Communication 3​​
    PUR 4100 Public Relations Writing
    Minimum grade of C required
    4
    PUR 4404C International Public Relations
    Minimum grade of C required
    3
    Professional elective 1
    Block 2 professional elective or
    Internship
    3
    Total 14
    Semester 8 Credits
    PUR 4800 Public Relations Campaigns
    Minimum grade of C required
    3
    ​Elective
    Outside college
    3​​
    Outside concentration 6
    Professional elective 3

    3
    Total 15
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    Professional Electives

    Block 1: Choose 10 credits

    Courses Credits
    ADV 3008 Principles of Advertising (sophomore standing) 3
    ​ADV 4400 International and Cross-Cultural Advertising ​3
    JOU 4308 Magazine and Feature Writing (JOU 3101) 3
    MMC 3260 Communications on the Internet 3
    ​PGY 3610 Survey of Photojournalism (junior standing) 2​
    ​PUR 3463 Sports Communication ​3
    PUR 3622 Social Media Management 3
    PUR 4107 Advanced Public Relations Visual Communication (PUR 4103) 3
    PUR 4203 Ethics and Professional Responsibility in Public Relations 3
    PUR 4410 Principles of Fund Raising (PUR 3000, PUR 3500) 3
    ​PUR 4442 Public Interest Communication 3​​
    PUR 4932 Special Study (rotating topics; prerequisites vary) 1-3
    PUR 4933 Seminar: Issues in Public Relations (PUR 3000, senior standing) 2
    RTV 3001 Introduction to Telecommunication 3
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    Block 2: Choose 3 credits

    Courses Credits
    PUR 4905 Individual Problems or PUR 4912 Public Relations Undergraduate (instructor and department permission) 1-3
    PUR 4940 Public Relations Internship
    (2.5 GPA, MMC 2100 or JOU 3109C, JOU 3101, PUR 3000)
    1-6
    ​PUR/MMC 6000-level graduate course
    (senior standing, 3.0 GPA, instructor and department permission, space permitting)
    3​​
    RTV 3101 Advanced Writing for Electronic Media (RTV 2100) 3

    Up to six credits of professional internship credit may count toward graduation.

    Equipment requirement: All students who major in public relations are required to own a MAC laptop computer outfitted with the appropriate software, a digital recorder and a digital camera.


    Equipment Requirement Details
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    Related Public Relations Programs

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majors: public-relations