Event Management

The curriculum prepares students to gain competency in industry knowledge, develop intellectual abilities, and foster adaptive and technical leadership skills. In addition, the focus on the growth of individual and group dynamics through critical thinking is emphasized so that students will become leaders, decision-makers, and entrepreneurs and create change in an ever-evolving industry. Graduates pursue a wide range of exciting career opportunities including hotels, resorts, theme parks, cruise lines, casinos, clubs, restaurants, convention centers, tour operators, corporate, public, and private meetings and events, inclusive of the music, festivals, entertainment, fashion, attractions, and many other options.​ The curriculum is also designed to prepare students to pursue graduate studies in a similar field or business management.

About this Program

To graduate with this major, students must complete all university, college, and major requirements.

Department Information

The Department of Tourism, Hospitality and Event Management prepares students to gain competency in industry knowledge, develop intellectual abilities, and foster adaptive and technical leadership skills.
Website

CONTACT

Email | 352.294.1661 (tel) | 352.846.6627 (fax)

P.O. Box 118208
THE FLORIDA GYMNASIUM
GAINESVILLE FL 32611-8208
Map

 Curriculum

To earn the Bachelor of Science in Tourism, Hospitality and Event Management courses must be completed successfully in General Education, the major, and related professional and specialized courses. All students take a common core of courses providing them with foundational knowledge within the discipline. Subsequently, students select one specialization.

An approved 13-week internship is required upon completion of all coursework or the successful completion of the Academic Option (for those who qualify). Both options are included in the 120 credits for the degree. Students that have current or past industry experience (supervisory or entry level but not seasonal employment) will be able to substitute the full-time internship engagement with a choice of five department course electives taken over the course of several semesters.

Students interested in the academic option will need to submit the following documents for approval beginning of their junior year:

  1. Notice of intent form
  2. Current resume
  3. Statement that outlines personal and professional goals
  4. An overview of how past industry experience has prepared them for a desired career position.

In this specialization, gain the knowledge and skills necessary to administer and manage commercial and entrepreneurial event service businesses. This program includes courses in conference and special event planning, promotion, sponsorship, financial and revenue management, and production.

Critical Tracking records each student’s progress in courses that are required for progress toward each major. Please note the critical-tracking requirements below on a per-semester basis.

Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

Semester 1

Semester 2

  • Complete 1 additional critical-tracking course
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 3

  • Complete 1 additional critical-tracking course
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 4

  • Complete 1 additional critical-tracking course
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 5

  • Complete all 5 critical-tracking courses
  • 2.0 UF GPA required

Semester 6

  • Complete any additional LEI or HFT course
  • 2.0 UF GPA required

Semester 7

  • Complete LEI 3921 or Departmental Elective Toward Academic Option
  • 2.0 UF GPA required

Semester 8

  • Complete LEI 4940 Departmental Elective Toward Academic Option
  • 2.0 UF GPA required

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.

This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

Plan of Study Grid
Semester OneCredits
Quest 1 (Gen Ed Humanities) 3
Select one: 3
Introduction to Public Speaking (Critical Tracking)
Effective Oral Communication (Critical Tracking)
STA 2023 Introduction to Statistics 1 (State Core Gen Ed Mathematics) 3
State Core Gen Ed Biological or Physical Sciences 3
State Core Gen Ed Composition (Writing Requirement) 3
 Credits15
Semester Two
Quest 2 (Gen Ed Biological or Physical Sciences) 3
Select one: 4
Principles of Macroeconomics (Critical Tracking)
Principles of Microeconomics (Critical Tracking; Gen Ed Social and Behavioral Sciences)
Select one: 3
Human Growth and Development (Critical Tracking)
Developmental Psychology (Critical Tracking; Gen Ed Social and Behavioral Sciences)
Gen Ed Composition (Writing Requirement) 3
Gen Ed Mathematics (pure math) 3
 Credits16
Semester Three
LEI 2090 Career Preparation in THEM 1
THEM Department elective 3
Select one: 3
Developmental Psychology (Critical Tracking; Gen Ed Social and Behavioral Sciences)
Human Growth and Development (Critical Tracking)
General Psychology (Critical Tracking; Gen Ed Social and Behavioral Sciences)
Principles of Sociology (Critical Tracking; State Core Gen Ed Social and Behavioral Sciences)
Gen Ed Humanities and International (Writing Requirement) 3
Electives 6
 Credits16
Semester Four
Select one: 3
Event Management (Critical Tracking)
Leisure Contemporary Society (Critical Tracking)
MAN 3025 Principles of Management (Gen Ed Social and Behavioral Sciences) 4
State Core Gen Ed Humanities 3
Electives 6
 Credits16
Semester Five
Select one: 3
Event Management (Critical Tracking)
Principles of Travel and Tourism (Critical Tracking)
MAR 3023 Principles of Marketing (Gen Ed Social and Behavioral Sciences) 4
HFT 3512 Event Promotion 3
HFT 4468 Hospitality Revenue Management 3
Gen Ed Diversity (Writing Requirement) 3
 Credits16
Semester Six
HFT 4517 Convention Sales and Service (Critical Tracking) 3
LEI 4540 Management & and Supervision of THEM Facilities 3
LEI 4880 Research Methods in Tourism, Hospitality and Event Management (Critical Tracking) 3
THEM Department Elective 3
Elective (Academic Option: take 3 credits of departmental electives) 3
 Credits15
Semester Seven
HFT 4754 Advanced Event Management 3
LEI 3921 Field Experience in THEM (Critical Tracking) 3
Electives (Academic Option: take 3 credits of departmental electives and 5 credits of general electives) 8
 Credits14
Semester Eight
LEI 4940 Internship in THEM (Critical Tracking; Academic Option: take 6 credits of departmental electives and 6 credits of general electives) 12
 Credits12
 Total Credits120

The Tourism, Hospitality and Event Management curriculum prepares students to gain competency in industry knowledge, develop intellectual abilities, and foster adaptive and technical leadership skills. In addition, the focus on the growth of individual and group dynamics through critical thinking is emphasized so that students will become leaders, decision-makers, and entrepreneurs and create change in an ever-evolving industry. Graduates pursue a wide range of exciting career opportunities including hotels, resorts, theme parks, cruise lines, casinos, clubs, restaurants, convention centers, tour operators, corporate, public, and private meetings and events, inclusive of the music, festivals, entertainment, fashion, attractions, and many other options.​ The curriculum is also designed to prepare students to pursue graduate studies in a similar field or business management.

Before Graduating Students Must

  • Demonstrate competence (minimum final grades of C) in the core courses LEI 3301LEI 4540, HFT 4468, and LEI 4880..
  • Complete requirements for the baccalaureate degree, as determined by faculty.

Students in the Major will Learn to

Student Learning Outcomes | SLOs

Content

  1. Identify major concepts, principles, and theories associated with tourism, hospitality, and event management.
  2. Apply management functions of planning, organizing, leading, and controlling the use of resources to accomplish performance goals in tourism, hospitality, and event management.
  3. Identify economic, sociological, psychological, political, legal, and environmental issues that influence the delivery of tourism, hospitality, and event services to residents and tourists.
  4. Interpret information technology and statistical techniques in assessment, planning, delivery, and evaluation of tourism, hospitality, and event management programs.
  5. Apply programming and marketing strategies aligned to the development of tourism, events, and hospitality services.
  6. Develop financial strategies and evaluate budgets and sources of revenues and expenses relevant to financial strategies to tourism, events, and hospitality services.

Critical Thinking

  1. Identify and apply diverse sources of information and data integrated with theoretical frameworks, models and trends to issues related to leadership, management and delivery of tourism, hospitality, and events management services.

Communication

  1. Communicate to consumer publics and professional cohorts through written text, oral messages and multimedia presentations.

Curriculum Map

I = Introduced; R = Reinforced; A = Assessed

Courses SLO 1 SLO 2 SLO 3 SLO 4 SLO 5 SLO 6 SLO 7 SLO 8
LEI 3301 I, A I I, A I I, A I I
LEI 4540 R R, A R R R I, R R R
HFT 4468 R, A R R, A R R
LEI 4880 R R, A R R, A R A A, R

Assessment Types

  • Projects
  • Papers