Management and Strategy

The Department of Media Production, Management, and Technology consistently ranks among the top five in the United States and is accredited by the Accrediting Council for Education in Journalism and Mass Communication.

About this Program

To graduate with this major, students must complete all university, college, and major requirements.

Department Information

The Media Production, Management, and Technology program is one of the most comprehensive in the country, with complete specializations in Digital Film and Video Production, Management and Strategy, and Media and Society.


Email | 352.392.0463

P.O. Box 118400



Digital Film and Television Production

Prepares students for careers in program creation, writing and the creative applications of video and audio technology.

Management and Strategy

Prepares students to enter the profession through positions in audience research analytics, sales, and marketing and promotion. Focuses on the theories, methods and techniques used to play, produce and distribute audio and video programs and messages; personnel and facilities management; marketing and distribution; media regulations, law and policy; and principles of broadcast technology.

Media and Society

Prepares individuals to work in media organizations and those organizations that use electronic media, social media, and emerging technologies such as political campaigns, government, education, and business. The specialization allows for several combinations of courses to fulfill degree requirements.

Students can also use the communication skills they acquire to pursue graduate degrees. Students majoring in telecommunication participate in the university's six broadcast stations, other on campus facilities such as the Gator Network and elective internships throughout the world.

Management and Strategy


Required Core Coursework
ADV 3008Principles of Advertising3
ENC 3254Professional Writing in the Discipline 13
JOU 3002Understanding Audiences3
MMC 1009Introduction to Media and Communications 11
MMC 2121Writing Fundamentals for Communicators 13
MMC 3203Ethics and Problems in Mass Communications 13
or RTV 3432 Ethics and Problems in Media
RTV 2100Writing for Electronic Media 13
RTV 3001Introduction to Media Industries and Professions3
RTV 3405Media and Society3
RTV 4500Content Acquisition, Distribution, and Strategy3
RTV 4506Media Research3
or MMC 3420 Consumer and Audience Analytics
RTV 4700Media Law and Policy3
RTV 4800Media Management and Strategy (Spring Only)3
VIC 3001Sight, Sound and Motion 13
MMC 4302World Communication Systems3
or RTV 3411 Race, Gender, Class and the Media
Operations Block
Select two: 26
Consumer and Audience Analytics
New Media Systems 1
Media Research (Fall Only) 1
Digital Games in Communications
Applications of Mobile Technology
Media Undergraduate Research (with approval)
Special Study in Media Production, Management, and Technology (with approval)
Electives inside college5
Total Credits54

Minimum grade of C required


Courses cannot be used to fulfill other requirements

Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.

Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

Semester 1

  • Complete critical-tracking course STA 2023 or ENC 1101
  • 2.0 GPA on all work at all institutions

Semester 2

Semester 3

  • Complete 2 additional critical-tracking courses
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 GPA on all work at all institutions

Semester 4

  • Complete 1 additional critical-tracking course
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 GPA on all work at all institutions

Semester 5

  • Complete all critical-tracking courses

Semester 6

Semester 7

Semester 8

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.

This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

Plan of Study Grid
Semester OneCredits
Quest 1 (Gen Ed Humanities) 3
AMH 2020 United States Since 1877 (State Core Gen Ed Social and Behavioral Sciences) 3
ENC 1101 Expository and Argumentative Writing (Critical Tracking; State Core Gen Ed Composition) 1 3
STA 2023 Introduction to Statistics 1 (Critical Tracking; State Core Gen Ed Mathematics) 1 3
State Core Gen Ed Physical or Biological Sciences 1 3
Semester Two
ECO 2013 Principles of Macroeconomics (Critical Tracking) 4
MUL 2010 Experiencing Music (State Core Gen Ed Humanities with International) 3
Select one: 3
Theatre Appreciation (Gen Ed Humanities with Diversity)
Art Appreciation: American Diversity and Global Arts (Gen Ed Humanities with Diversity)
ENC 1102 Argument and Persuasion (Gen Ed Composition; recommended elective) 1 3
Gen Ed Mathematics 1 3
Semester Three
Quest 2 (Gen Ed Physical or Biological Sciences) 3
ENC 3254 Professional Writing in the Discipline 1 3
MMC 1009 Introduction to Media and Communications (Critical Tracking) 1 1
MMC 2121 Writing Fundamentals for Communicators 1 3
RTV 3001 Introduction to Media Industries and Professions (Critical Tracking) 1 3
Foreign language or Quantitative option 1 3
Semester Four
POS 2041 American Federal Government (Gen Ed Social and Behavioral Sciences) 3
RTV 2100 Writing for Electronic Media (Critical Tracking) 1,2 3
SPC 2608
Introduction to Public Speaking 1
or Oral Performance of Literature 1
VIC 3001 Sight, Sound and Motion 1 3
Foreign language or Quantitative option 1 3
Semester Five
JOU 3002 Understanding Audiences 3
ADV 3008 Principles of Advertising 3
RTV 3405 Media and Society 3
Business outside concentration course 4
Elective (outside college) 3
Semester Six
MMC 4302
World Communication Systems
or Race, Gender, Class and the Media
RTV 4500 Content Acquisition, Distribution, and Strategy (Critical Tracking) 3
SYG 2000
Principles of Sociology (Gen Ed Social and Behavioral Sciences)
or General Psychology
Operations block course 1 1 3
Electives (inside college) 3
Semester Seven
RTV 4506
Media Research (Critical Tracking)
or Consumer and Audience Analytics
RTV 4700 Media Law and Policy (Critical Tracking) 3
Business outside concentration course 4
Elective (outside college) 2
Operations block course 2 1 3
Semester Eight
MMC 3203
Ethics and Problems in Mass Communications (Critical Tracking)
or Ethics and Problems in Media
RTV 4800 Media Management and Strategy (Critical Tracking) 3
Business outside concentration course 4
Elective (inside college) 2
 Total Credits120

Minimum grade of C required


MMC 2100 or JOU 3109C is accepted in lieu of RTV 2100

For semesters 7-8, students must complete two professional courses.

Up to six credits of professional internship credit may count toward graduation. Internships for credit require department approval, and a letter from the internship supervisor outlining duties and contact information. Internship application forms, information, and policies are available on the Department of Telecommunication website.

The major in Media Production, Management, and Technology, which includes specializations in Management and Strategy, Media and Society, and Digital Film and Television Production, prepares students to understand the means of communicating with diverse audiences and to use the tools of information gathering and storytelling to communicate with those audiences through electronic media such as video, audio, and interactive technologies. Through study and practical application, students gain knowledge of the history, norms and legal and ethical milieu of the telecommunication professions. Students learn to locate and use reference tools and to demonstrate the ability to communicate independent, critical perspectives.

Before Graduating Students Must

  • Achieve a passing score of 70% on your student portfolio, which will be evaluated by faculty members and/or professionals in each specialty.
  • Complete requirements for the baccalaureate degree, as determined by faculty.

Students in the Major will Learn to

Student Learning Outcomes | SLOs


  1. Identify, describe, or apply concepts and theories in the use and presentation of content.
  2. Identify, describe, or apply professional ethical principles and the importance of truth, accuracy, fairness and diversity.
  3. Identify, describe, or apply the tools and technologies appropriate for the telecommunication professions.

Critical Thinking

  1. Gather information, conduct research and evaluate information by methods appropriate to the telecommunication professions.
  2. Produce appropriate output that demonstrates creativity and critical thinking, independently or collaboratively.


  1. Communicate effectively in forms and styles appropriate to the telecommunication professions, audiences and the purposes they serve.

Curriculum Map

I = Introduced; R = Reinforced; A = Assessed

Courses SLO 1 SLO 2 SLO 3 SLO 4 SLO 5 SLO 6
All Specializations
RTV 2100 I I I I I I
RTV 3001 I I I I
RTV 3101 R R R R R R
RTV 3280 R R
RTV 3303 I I I I I
RTV 3305 R R R R R R
RTV 3320 R R R R R R
RTV 3405 I I
RTV 4301 R R R R
RTV 4432 R, A R, A
RTV 4500 R R R R R R
RTV 4506 R R R R R R
RTV 4700 R R R
Management Specialization
RTV 4800 R, A R, A R, A R, A
Media and Society Specialization
RTV 4905 R, A R, A R, A R, A
Digital Film and Television Production Specialization
RTV 4929C R, A R, A R, A R, A

Assessment Types

  • Policy memo and exam in addition to:
    • Management: written and oral presentation of a strategic plan developed for a client
    • Media and Society: written final project
    • Digital Film and Television Production: final video project