Specializations

Digital Film and Television Production

Prepares students for careers in program creation, writing and the creative applications of video and audio technology.

Management and Strategy

Prepares students to enter the profession through positions in audience research analytics, sales, and marketing and promotion. Focuses on the theories, methods and techniques used to play, produce and distribute audio and video programs and messages; personnel and facilities management; marketing and distribution; media regulations, law and policy; and principles of broadcast technology.

Media and Society

Prepares individuals to work in media organizations and those organizations that use electronic media, social media, and emerging technologies such as political campaigns, government, education, and business. The specialization allows for several combinations of courses to fulfill degree requirements.

Students can also use the communication skills they acquire to pursue graduate degrees. Students majoring in telecommunication participate in the university's six broadcast stations, other on campus facilities such as the Gator Network and elective internships throughout the world.

Media and Society

Coursework

¹

Minimum grade of C required

²

These courses cannot be used to meet other requirements

Students may substitute a 12-credit combination degree program for one block.

Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.

Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

Semester 1

• Complete critical-tracking course STA 2023 or ENC 1101
• 2.0 GPA on all work at all institutions

Semester 2

• Complete 2 of 5 critical-tracking courses: ENC 1101, ECO 2013, MMC 1009, RTV 2100 (MMC 2100 can be substituted for RTV 2100), RTV 3001
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

Semester 3

• Complete 2 additional critical-tracking courses
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

Semester 4

• Complete 1 additional critical-tracking course
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

Semester 5

• Complete all critical-tracking courses

SEMESTER 6

• Complete Specialization Block Courses (6 Credits)
• 2.0 UF GPA required

SEMESTER 7

• Complete RTV 4700 or MMC 4200
• 2.0 UF GPA required

SEMESTER 8

• Complete RTV 4420
• 2.0 UF GPA required

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.

This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

¹

Minimum grade of C required. 

²

MMC 2100 or JOU 3109C is accepted in lieu of RTV 2100. 

Up to six credits of professional internship credit may count toward graduation. Internships for credit require department approval, and a letter from the internship supervisor outlining the duties and contact information. Internship application forms, information, and policies are available on the Department of Telecommunication website.

Specialization Block Electives

Select 9 credits from one specialization block and 6 credits from a different block

Digital Media Block

Multicultural and Global Communications Block 

Applications of Communication Block

The major in Media Production, Management, and Technology, which includes specializations in Management and Strategy, Media and Society, and Digital Film and Television Production, prepares students to understand the means of communicating with diverse audiences and to use the tools of information gathering and storytelling to communicate with those audiences through electronic media such as video, audio, and interactive technologies. Through study and practical application, students gain knowledge of the history, norms and legal and ethical milieu of the telecommunication professions. Students learn to locate and use reference tools and to demonstrate the ability to communicate independent, critical perspectives.

Before Graduating Students Must

• Achieve a passing score of 70% on your student portfolio, which will be evaluated by faculty members and/or professionals in each specialty.
• Complete requirements for the baccalaureate degree, as determined by faculty.

Students in the Major will Learn to

Student Learning Outcomes | SLOs

Content

1. Identify, describe, or apply concepts and theories in the use and presentation of content.
2. Identify, describe, or apply professional ethical principles and the importance of truth, accuracy, fairness and diversity.
3. Identify, describe, or apply the tools and technologies appropriate for the telecommunication professions.

Critical Thinking

4. Gather information, conduct research and evaluate information by methods appropriate to the telecommunication professions.
5. Produce appropriate output that demonstrates creativity and critical thinking, independently or collaboratively.

Communication

6. Communicate effectively in forms and styles appropriate to the telecommunication professions, audiences and the purposes they serve.

Curriculum Map

I = Introduced; R = Reinforced; A = Assessed

Assessment Types

• Policy memo and exam in addition to:
  • Management: written and oral presentation of a strategic plan developed for a client
  • Media and Society: written final project
  • Digital Film and Television Production: final video project