About this Program
- College: Journalism and Communications
- Degree: Bachelor of Science in Media Production, Management, and Technology
- Specializations: Digital Film and Television Production | Media Management and Technology
- Credits for Degree: 120
- Contact
To graduate with this major, students must complete all university, college, and major requirements.
Department Information
The Media Production, Management, and Technology program is one of the most comprehensive in the country, with complete specializations in Digital Film and Video Production, Management and Strategy, and Media and Society.
Website
CONTACT
Email | 352.392.0463
P.O. Box 118400
2081 WEIMER HALL
GAINESVILLE FL 32611-8400
Map
Curriculum
Digital Film and Television Production prepares students for careers in program creation, fiction and nonfiction filmmaking, screenwriting, sports production, and other creative applications of video and audio technology. Students learn about the art of audiovisual storytelling, including preparing storyboards, shooting, editing, and more.
Coursework
| Code | Title | Credits |
|---|---|---|
| Required Core Coursework | ||
| ADV 3008 | Principles of Advertising | 3 |
| or PUR 3000 | Principles of Public Relations | |
| ENG 2300 | Film Analysis 1 | 4 |
| MMC 1009 | Introduction to Media and Communications 1 | 1 |
| RTV 2100 | Media Writing 1 | 3 |
| RTV 3001 | Introduction to Media Industries and Professions 1 | 3 |
| RTV 3432 | Ethics and Problems in Media 1 | 3 |
| RTV 4500 | Content Acquisition, Distribution, and Strategy | 3 |
| RTV 4700 | Media Law and Policy | 3 |
| Production Coursework | ||
| RTV 2517 | Concepts in Visual Storytelling 1 | 3 |
| RTV 3101 | Fiction/Nonfiction Screenwriting 1 | 3 |
| RTV 3320 | Single-Camera Production 1 | 3 |
| RTV 3511 | Fundamentals of Production 1 | 3 |
| Foundations of Production Courses 1 | 6 | |
| Digital Video Operations and Optics 1 | ||
| Video Editing for Storytellers 1 | ||
| Sound Recording and Design 1 | ||
or RTV 3583 | Lighting for Film and Video | |
| Select One Capstone Prep Course: 1 | 2 | |
| Screen Writing and Film Producing | ||
| Documentary Prep | ||
| Sports Content Strategy and Planning | ||
| Cinematography | ||
| Visual Effects and Compositing | ||
| Production Capstone Prep (Special Topics) | ||
| Branded Content Strategy and Planning | ||
| Film Set Workflow and Operations | ||
| RTV 4929C | Senior Advanced Production Workshop 1 | 4 |
| Electives | ||
| Electives inside college | 8 | |
| Total Credits | 55 | |
- 1
Minimum grade of C required
Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.
Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.
SEMESTER 1
- Complete 2 of 8 critical-tracking courses: MMC 1009, ENC 1102, ECO 2013, STA 2023, ENG 2300, RTV 2100, RTV 2517, RTV 3001.
- 2.0 GPA on all work at all institutions
SEMESTER 2
- Complete 2 additional critical-tracking courses from the list of 8 above.
- 2.0 GPA required for all critical-tracking courses
- 2.0 GPA on all work at all institutions
SEMESTER 3
- Complete 2 additional critical-tracking courses from the list of 8 above.
- 2.0 GPA required for all critical-tracking courses
- 2.0 GPA on all work at all institutions
SEMESTER 4
- Complete 2 additional critical-tracking courses additional critical-tracking courses from the list of 8 above.
- 2.0 GPA required for all critical-tracking courses
- 2.0 GPA on all work at all institutions
SEMESTER 5
- Complete 2 additional critical-tracking courses: RTV 3101 and RTV 2251 or RTV 2572.
- 2.0 GPA required for all critical-tracking courses
- 2.0 GPA on all work at all institutions
SEMESTER 6
- Complete RTV 3511.
- 2.0 GPA required for all critical-tracking courses
- 2.0 GPA on all work at all institutions
SEMESTER 7
- Complete RTV 3320 and a Capstone Prep Course (RTV 3108, RTV 3577, RTV 3330, RTV 3931, RTV 3581, RTV 3501, RTV 3518, RTV 3663).
- 2.0 GPA required for all critical-tracking courses
- 2.0 GPA on all work at all institutions
SEMESTER 8
- Complete RTV 4929C.
- 2.0 GPA required for all critical-tracking courses
- 2.0 GPA on all work at all institutions
To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.
This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.
| Semester One | Credits | |
|---|---|---|
| Quest 1 (Gen Ed Humanities) | 3 | |
| AMH 2020 | United States Since 1877 (State Core Gen Ed Social and Behavioral Sciences) | 3 |
| ENC 1101 | Expository and Argumentative Writing (*State Core Gen Ed Composition) 1 | 3 |
| MMC 1009 | Introduction to Media and Communications (Critical Tracking) 1 | 1 |
| STA 2023 | Introduction to Statistics 1 (Critical Tracking; State Core Gen Ed Mathematics) 1 | 3 |
| State Core Gen Ed Biological or Physical Sciences 1 | 3 | |
| Credits | 16 | |
| Semester Two | ||
| ECO 2013 | Principles of Macroeconomics (Critical Tracking) | 4 |
| ENC 1102 | Argument and Persuasion (Critical Tracking; Gen Ed Composition; recommended elective) 1 | 3 |
| MUL 2010 | Experiencing Music (State Core Gen Ed Humanities with International) | 3 |
| Gen Ed Mathematics 1 | 3 | |
| Credits | 13 | |
| Semester Three | ||
| Quest 2 (Gen Ed Biological or Physical Sciences) | 3 | |
| ENG 2300 | Film Analysis (Critical Tracking ; Gen Ed Composition ; Gen Ed Humanities) 1 | 4 |
| RTV 2100 | Media Writing (Critical Tracking) 1 | 3 |
| THE 2000 or ARH 2000 |
Theatre Appreciation (Gen Ed Humanities) or Art Appreciation: American Diversity and Global Arts |
3 |
| Foreign language or Quantitative option 1 | 3 | |
| Credits | 16 | |
| Semester Four | ||
| POS 2041 | American Federal Government (Gen Ed Social and Behavioral Sciences) 1 | 3 |
| Select first Foundations of Production Course: | 2 | |
| Digital Video Operations and Optics 1 | ||
| Video Editing for Storytellers 1 | ||
| RTV 2517 | Concepts in Visual Storytelling (Critical Tracking) 1 | 3 |
| RTV 3001 | Introduction to Media Industries and Professions (Critical Tracking) 1 | 3 |
| SPC 2608 or ORI 2000 |
Introduction to Public Speaking 1 or Oral Performance of Literature 1 |
3 |
| Credits | 14 | |
| Semester Five | ||
| ADV 3008 or PUR 3000 |
Principles of Advertising or Principles of Public Relations |
3 |
| Select second Foundations of Production Course (Critical Tracking): | 2 | |
| Digital Video Operations and Optics 1 | ||
| Video Editing for Storytellers 1 | ||
| RTV 3101 | Fiction/Nonfiction Screenwriting (Critical Tracking) 1 | 3 |
| SYG 2000 or PSY 2012 |
Introduction to Sociology (Gen Ed Social and Behavioral Sciences) or General Psychology |
3 |
| Foreign language or Quantitative option 1 | 3 | |
| Credits | 14 | |
| Semester Six | ||
| Select third Foundations of Production Course: | 2 | |
| Sound Recording and Design 1 | ||
| Lighting for Film and Video 1 | ||
| RTV 3432 | Ethics and Problems in Media 1 | 3 |
| RTV 3511 | Fundamentals of Production (Critical Tracking) 1 | 3 |
| RTV 4500 | Content Acquisition, Distribution, and Strategy | 3 |
| Electives | 5 | |
| Credits | 16 | |
| Semester Seven | ||
| Select one capstone prep course (Critical Tracking): 1 | 2 | |
| Screen Writing and Film Producing | ||
| Documentary Prep | ||
| Branded Content Strategy and Planning | ||
| Sports Content Strategy and Planning | ||
| Visual Effects and Compositing | ||
| Cinematography | ||
| Film Set Workflow and Operations | ||
| Production Capstone Prep (Special Topics) | ||
| RTV 3320 | Single-Camera Production (Critical Tracking) 1 | 3 |
| Professional Elective | 3 | |
| Electives | 8 | |
| Credits | 16 | |
| Semester Eight | ||
| RTV 4700 | Media Law and Policy | 3 |
| RTV 4929C | Senior Advanced Production Workshop (Critical Tracking) 1 | 4 |
| Professional electives | 5 | |
| Elective | 3 | |
| Credits | 15 | |
| Total Credits | 120 | |
- 1
Minimum grade of C required
Up to six credits of professional internship credit may count toward graduation. Internships for credit require department approval, and a letter from the internship supervisor outlining duties and contact information. Internship application forms, information, and policies are available on the Department of Telecommunication website.
The major in Media Production, Management, and Technology, which includes specializations in Management and Strategy, Media and Society, and Digital Film and Television Production, prepares students to understand the means of communicating with diverse audiences and to use the tools of information gathering and storytelling to communicate with those audiences through electronic media such as video, audio, and interactive technologies. Through study and practical application, students gain knowledge of the history, norms and legal and ethical milieu of the telecommunication professions. Students learn to locate and use reference tools and to demonstrate the ability to communicate independent, critical perspectives.
Before Graduating Students Must
- Achieve a passing score of 70% on your student portfolio, which will be evaluated by faculty members and/or professionals in each specialty.
- Complete requirements for the baccalaureate degree, as determined by faculty.
Students in the Major will Learn to
Student Learning Outcomes | SLOs
Content
- Identify, describe, or apply concepts and theories in the use and presentation of content.
- Identify, describe, or apply professional ethical principles and the importance of truth, accuracy, fairness and diversity.
- Identify, describe, or apply the tools and technologies appropriate for the telecommunication professions.
Critical Thinking
- Gather information, conduct research and evaluate information by methods appropriate to the telecommunication professions.
- Produce appropriate output that demonstrates creativity and critical thinking, independently or collaboratively.
Communication
- Communicate effectively in forms and styles appropriate to the telecommunication professions, audiences and the purposes they serve.
Curriculum Map
I = Introduced; R = Reinforced; A = Assessed
| Courses | SLO 1 | SLO 2 | SLO 3 | SLO 4 | SLO 5 | SLO 6 |
|---|---|---|---|---|---|---|
| All Specializations | ||||||
| RTV 2100 | I | I | I | I | I | I |
| RTV 3001 | I | I | I | I | ||
| RTV 3101 | R | R | R | R | R | R |
| RTV 3280 | R | R | ||||
| RTV 3303 | I | I | I | I | I | |
| RTV 3305 | R | R | R | R | R | R |
| RTV 3320 | R | R | R | R | R | R |
| RTV 3405 | I | I | ||||
| RTV 4301 | R | R | R | R | ||
| RTV 4432 | R, A | R, A | ||||
| RTV 4500 | R | R | R | R | R | R |
| RTV 4506 | R | R | R | R | R | R |
| RTV 4700 | R | R | R | |||
| Management Specialization | ||||||
| RTV 4800 | R, A | R, A | R, A | R, A | ||
| Media and Society Specialization | ||||||
| RTV 4905 | R, A | R, A | R, A | R, A | ||
| Digital Film and Television Production Specialization | ||||||
| RTV 4929C | R, A | R, A | R, A | R, A |
Assessment Types
- Policy memo and exam in addition to:
- Management: written and oral presentation of a strategic plan developed for a client
- Media and Society: written final project
- Digital Film and Television Production: final video project