Communication and Leadership Development

With a focus on disseminating scientific knowledge, agricultural education and communication professionals empower communities to gain a balanced understanding of food systems, natural resources, and related sciences. Agricultural Education and Communication students supplement core technical agriculture courses with teaching, leadership, or media experiences.

About this Program

To graduate with this major, students must complete all university, college, and major requirements.

Department Information

The UF/IFAS Department of Agricultural Education and Communication is a group of faculty, staff and students committed to connecting people with agriculture through agricultural communication, education, leadership development and Extension education.
Website

CONTACT

Email | 352.392.0502

P.O. BOX 110540
305 ROLFS HALL
341 Buckman Drive
GAINESVILLE FL 32611-0540
Map

Curriculum

Communication and leadership development prepares students for entry into agribusiness and communication positions related to human resource development, strategic communication, governmental relations, media relations, corporate training and development, and non-formal education. To build the capacity of students within the CLD undergraduate specialization to serve as catalysts in society, they will take a sequence of courses in both communication and leadership to build upon individual skill sets and specific interests of the student. All students within this specialization will further enhance their knowledge and skills in communication and leadership within the context of agricultural and life sciences through courses that will provide them foundations in all forms of communication (digital, speaking, and writing) and leadership (interpersonal, groups and teams, organizations and global) in addition to specific areas such as social media, change, public issues and campaign strategies.

To graduate, students must earn minimum grades of C in:

AEC 3073Intercultural Communication3
AEC 3070CDigital Media Production in Agricultural and Life Sciences3
AEC 3414Leadership Development3
AEC 4031The Communication Process in Agricultural and Life Sciences3
AEC 4434Communication and Leadership in Groups and Teams3
AEC 4930Communication and Leadership Development Capstone Experience1

This specialization is also offered at the Gulf Coast Research and Education Center in Plant City, Fla.

Critical Tracking records each student’s progress in courses that are required for progress toward each major. Please note the critical-tracking requirements below on a per-semester basis.

Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

Semester 1

Semester 2

  • Complete 2 additional critical-tracking courses, excluding labs
  • 2.5 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 3

  • Complete 1 additional critical-tracking course, excluding labs
  • 2.5 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 4

  • Complete all critical-tracking courses, including labs
  • Complete all lower division critical-tracking courses, including labs
  • 2.5 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 5

  • Complete AEC 4031
  • 2.0 upper division GPA required
  • 2.0 UF GPA required

Semester 6

  • Complete two of the remaining upper division critical-tracking courses
  • 2.0 upper division GPA required
  • 2.0 UF GPA required

Semester 7

  • Complete three of the remaining upper division critical-tracking courses
  • 2.0 upper division GPA required
  • 2.0 UF GPA required

Semester 8

  • Complete all critical-tracking courses
  • 2.0 upper division GPA required
  • 2.0 UF GPA required

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.

This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

Plan of Study Grid
Semester OneCredits
Select one: 3-4
Economic Issues, Food and You (Gen Ed Social and Behavioral Sciences)  
Principles of Macroeconomics (Gen Ed Social and Behavioral Sciences)  
Principles of Microeconomics (Gen Ed Social and Behavioral Sciences)  
Principles of Food and Resource Economics (Gen Ed Social and Behavioral Sciences)  
BSC 2005 Biological Sciences (Critical Tracking; State Core Gen Ed Biological and Physical Sciences) 3
Select one: 1
Laboratory in Biological Sciences (Critical Tracking; Gen Ed Biological Sciences)  
Any Gen Ed Biological Sciences or Physical Sciences Laboratory (Critical Tracking)
 
State Core Gen Ed Composition; Writing Requirement 3
Elective 2
State Core Gen Ed Humanities 3
 Credits15-16
Semester Two
Quest 1 (Gen Ed Humanities) 3
AEC 3030C Effective Oral Communication (Critical Tracking) 3
MAC 1140 Precalculus Algebra (Critical Tracking; State Core Gen Ed Mathematics) 3
Gen Ed Biological or Physical Sciences 3
Elective 3
 Credits15
Semester Three
PSY 2012 General Psychology (Critical Tracking; State Core Gen Ed Social and Behavioral Sciences) 3
Gen Ed Composition 3
American history or political science elective (Gen Ed Social and Behavioral Sciences) 3
Gen Ed Diversity or International 3
STA 2023 Introduction to Statistics 1 (recommended; Gen Ed Mathematics ) 3
 Credits15
Semester Four
Quest 2 (Gen Ed Physical Sciences) 3
AEC 3033C Research and Business Writing in Agricultural and Life Sciences (Critical Tracking; Writing Requirement) 3
AEC 3065 Issues in Agricultural and Life Sciences 3
Electives 6
 Credits15
Semester Five
AEC 3070C Digital Media Production in Agricultural and Life Sciences (Critical Tracking) 3
AEC 3073 Intercultural Communication (Gen Ed Social and Behavioral Sciences with Diversity or International) 3
AEC 3413 Working with People: Interpersonal Leadership Skills 3
AEC 3414 Leadership Development 3
AEC 4031 The Communication Process in Agricultural and Life Sciences (Critical Tracking) 3
 Credits15
Semester Six
AEB 3133 Principles of Agribusiness Management 3
AEC 4035 Communication Practices for Agricultural and Life Sciences (Writing Requirement) 3
Select two: 6
Instructional and Event Planning in Agricultural and Life Sciences  
Advanced Agricultural Communication Production  
Leadership for Personal and Organizational Change  
Global Leadership  
Organizational Leadership for Nonprofits  
Principles of Public Relations  
Approved elective in area of concentration 3
 Credits15
Summer After Semester Six
Select one: 3
Leadership Development Internship  
Agricultural Communication Internship  
Approved elective
 
 Credits3
Semester Seven
Select one: 3
Agricultural Risk Management and the Law (fall)  
Agricultural and Natural Resource Law (spring)  
Agricultural and Natural Resource Ethics  
Similar ethics course
 
AEC 4434 Communication and Leadership in Groups and Teams (Critical Tracking) 3
Agriculture/natural resource elective 3
Approved electives in area of concentration 6
 Credits15
Semester Eight
AEC 4930 Communication and Leadership Development Capstone Experience 1
Select one: 3
Instructional and Event Planning in Agricultural and Life Sciences  
Advanced Agricultural Communication Production  
Leadership for Personal and Organizational Change  
Global Leadership  
Organizational Leadership for Nonprofits  
Principles of Public Relations  
Agriculture/natural resource elective 3
Approved elective in area of concentration 5
 Credits12
 Total Credits120

Students will learn the knowledge and skills needed to educate individuals, enhance leadership in communities and organizations and communicate ideas and issues to different audiences. Through formal courses and internship experiences, students will learn to apply principles of communication and educational theory to work-based settings; to create, interpret and analyze written and oral messages and multimedia presentations used in agricultural and life sciences; and to educate and communicate agricultural issues effectively to various audiences.

Before Graduating Students Must

  • Agricultural education specialization: Achieve a passing grade on the state of Florida's Professional Knowledge Exam for teacher certification.
  • Communication and leadership development specialization: Achieve a minimum grade of C in AEC 4052, the communication and leadership development capstone experience, as evaluated by a committee of faculty.
  • Achieve minimum grades of C in AEC 3030C and AEC 3033C.
  • Achieve a minimum grade of C in a department internship course (AEC 4942, AEC 4943, AEC 4944 or AEC 4948) or a capstone experience course (AEC 4052).
  • Complete requirements for the baccalaureate degree, as determined by faculty.

Students Will Learn to

Student Learning Outcomes (SLOs)

Content

  1. Describe, explain and apply fundamental pedagogical concepts, skills and processes.
  2. Describe, explain and apply fundamental concepts, skills and processes in technical agriculture.

Critical Thinking

  1. Analyze and apply data from multiple assessments and measures to diagnose students’ learning needs, inform instruction based on those needs and drive the learning process.
  2. Critique and assess data-informed research to improve instruction and student achievement.

Communication

  1. Demonstrate written communication forms in a manner appropriate in agricultural education.
  2. Develop oral communication presentations in a manner appropriate in agricultural education.

Curriculum Map

I = Introduced; R = Reinforced; A = Assessed

Courses SLO 1 SLO 2 SLO 3 SLO 4 SLO 5 SLO 6
AEC 3030C I, R, A
AEC 3033C I, R, A
AEC 3323 I, R
AEC 4200 I, R I, R, A
AEC 4202 I, R I, R, A R
AEC 4224 I, R R
AEC 4228 I, R R
AEC 4942 R R R R
Fla DoE Agriculture Subject Matter Exam A
Fla DoE Professional Certification Exam A
Self-Assessment A A A A
Technical Agriculture Coursework I, R

Assessment Types

  • Technical agriculture coursework
  • Clinical teaching and community profile assignments
  • Exams
  • Self-assessment
  • Florida Department of Education professional teaching certification exam
  • Florida Department of Education Agriculture Subject Matter exam