Public Relations

minor | UF Online

The Public Relations minor prepares students for entry-level jobs as technicians, such as producing social media strategies and tactics or effective multimedia news releases, as well as for career advancement as managers, such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action. Excellent writing and critical thinking skills are essential.

About this Program

 

Department Information

The Department of Public Relations provides exemplary leadership, education, and scholarship to advance public relations’ unique role and responsibilities to foster organization-public relationships through effective communication and actions in support of a civil society and democratic ideals.
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CONTACT

Email | 352.273.1220 (tel) | 352.273.1227 (fax)

P.O. Box 118400
2085 WEIMER HALL
GAINESVILLE FL 32611-8400
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 Curriculum

This minor is open to all UF undergraduates

Applicants must have a minimum cumulative 3.0 GPA and receive approval of their college’s dean before obtaining Journalism and Communications college approval.

Required Courses

PUR 3000Principles of Public Relations3
PUR 3622Social Media Management3
PUR 4442Public Interest Communications3
PUR 4400CCrisis Communications3
PUR 3211Diverse Voices1
PUR 4243Industry Perspectives (Take Twice for One Credit Each)2
Total Credits15