Creative Advertising

certificate

This certificate provides the special competencies needed to work in the creative advertising field. Students receive advanced training in three portfolio development courses in which they learn and apply persuasive storytelling and strategic, creative, and conceptual thinking to various media. Students also learn what makes an advertising campaign memorable and effective.

About this Program

Certificates must contain at least nine credits of coursework that are unique to that program out of all other certificates and minors.

Department Information

Graduates of the Department of Journalism work in traditional forms of media, emerging platforms, and in corporate roles. Ultimately, the department offers transferrable skills that creates outstanding leaders with successful achievements across all fields.
Website

CONTACT

Email | 352.392.0466

2070 WEIMER HALL
GAINESVILLE FL 32611
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 Curriculum

Upon completion of the certificate, students will have a professional portfolio necessary for jobs as art directors and copywriters.

This certificate is only open to Advertising majors.

Prerequisites

ADV 3001Advertising Strategy3
ADV 3008Principles of Advertising3
MAR 3023Principles of Marketing4
VIC 3001Sight, Sound and Motion4

CoreqUISITES

ADV 4101Copywriting and Visualization3

Required Courses

ADV 4710Advertising Portfolio I: Traditional Media Basics3
ADV 4XXXPortfolio II3
ADV 4XXXPortfolio III3
ADV 4XXXGame-Changing Ad Ideas2
Total Credits11