Food and Agribusiness Marketing and Management

Through curriculum and experiential learning, students develop the skills to analyze complex situations such as the allocation of natural resources to meet the needs of people in local, state, national, and global communities. Food and Resource Economics students study sales, finance, marketing, management, environmental policy, law, international trade, math and economics.

About this Program

To graduate with this major, students must complete all university, college, and major requirements.

Department Information

Website

CONTACT

Email | 352.392.1826 (tel) | 352.846.0988 (fax)

P.O. Box 110240
1102 MCCARTY HALL B
GAINESVILLE FL 32611-0240
Map

 Curriculum

Graduates choose from a vast number of career opportunities, including sales, marketing, management, environmental policy, international trade, international marketing, economic analysis, natural resource management and human resource managements.

Students who have completed 30 credits but fewer than 60 are required to complete mathematics through precalculus (MAC 1147 or equivalent) before admission to the college.

Students who have completed 60 or more credits are required to have completed calculus (MAC 2233 or equivalent), statistics (STA 2023 or equivalent), financial accounting (ACG 2021 or equivalent) and macroeconomics (ECO 2013 or equivalent) with minimum grades of C before admission to the college.

Students should consult an advisor for approval of electives.

Food and Agribusiness Marketing and Management

The specialization is for students interested in food and fiber systems management, marketing, finance and international business and employment opportunities and sales and managerial positions in agribusiness firms, commercial banks, the Farm Credit Service, insurance and appraisal firms.

Critical Tracking records each student’s progress in courses that are required for progress toward each major. Please note the critical-tracking requirements below on a per-semester basis.

Students also must earn a minimum GPA of 2.25 in all AEB courses.

Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

Semester 1

Semester 2

  • Complete 1 additional critical-tracking course
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 3

  • Complete MAC 2233
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 4

  • Complete 1 additional critical-tracking course
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 UF GPA required

Semester 5

  • Complete all critical-tracking courses
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 UF GPA required
  • 2.0 upper division GPA required

Semester 6

  • Complete AEB 3510
  • 2.0 upper division GPA required
  • 2.25 GPA required for all AEB courses
  • 2.0 UF GPA required

Semester 7

  • Complete AEB 3550
  • 2.0 upper division GPA required
  • 2.25 GPA required for all AEB courses
  • 2.0 UF GPA required

Semester 8

  • 2.0 upper division GPA required
  • 2.25 GPA required for all AEB courses
  • 2.0 UF GPA required

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.

This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

Plan of Study Grid
Semester OneCredits
Select one: 3-4
Biological Sciences
and Laboratory in Biological Sciences
Principles of Entomology
and Principles of Entomology Laboratory
Introductory Food Science
Forest Ecology
Principles of Plant Science
Biodiversity Conservation: Global Perspectives (Gen Ed Biological Sciences) 1
ECO 2013 Principles of Macroeconomics (Critical Tracking; State Core Gen Ed Social and Behavioral Sciences) 4
MAC 1147 Precalculus Algebra and Trigonometry (Gen Ed Mathematics; if needed, or select one elective) 4
State Core Gen Ed Composition; Writing Requirement 2 3
Elective 1
 Credits15-16
Semester Two
Quest 1 (Gen Ed Humanities) 3
MAC 2233 Survey of Calculus 1 (Critical Tracking; State Core Gen Ed Mathematics) 3
State Core Gen Ed Humanities 2 3
Gen Ed Composition; Writing Requirement 2 3
Elective 3
 Credits15
Semester Three
ACG 2021 Introduction to Financial Accounting (Critical Tracking) 4
AEC 3033C Research and Business Writing in Agricultural and Life Sciences (Writing Requirement) 3
STA 2023 Introduction to Statistics 1 (Critical Tracking; Gen Ed Mathematics) 3
State Core Gen Ed Biological or Physical Sciences 1 3
Select one: 3
Gen Ed Social and Behavioral Sciences
Gen Ed Humanities 2
 Credits16
Semester Four
Quest 2 (Gen Ed Physical Sciences) 1 3
ACG 2071
Introduction to Managerial Accounting
or Financial Planning for Agribusiness
3-4
AEB 3103 Principles of Food and Resource Economics (Gen Ed Social and Behavioral Sciences) 4
AEC 3030C Effective Oral Communication 3
Elective 1
 Credits14-15
Semester Five
AEB 2451 Economics of Resource Use 3
AEB 3300 Agricultural and Food Marketing 3
AEB 3510 Quantitative Methods in Food and Resource Economics (Critical Tracking) 3
AEB 3935 Food and Resource Economics Seminar 1
Electives 5
 Credits15
Semester Six
AEB 3133 Principles of Agribusiness Management 3
AEB 3144 Introduction to Agricultural Finance 3
AEB 3550 Agricultural Data Analysis in Food and Resource Economics (Critical Tracking) 3
Electives 6
 Credits15
Semester Seven
AEB 4138 Advanced Agribusiness Management 3
AEB 4242 International Trade Policy in Agriculture 3
Select one: 3-4
Agricultural Price Analysis and Consumer Behavior
Intermediate Microeconomics ((students pursuing graduate studies should take this course))
Approved Food and agribusiness marketing and management electives 6
 Credits15-16
Semester Eight
AEB 3281 Agricultural Macroeconomics 3
AEB 4325 Contemporary Issues in Agribusiness Management 3
AEB 4342 Agribusiness and Food Marketing Management 3
Approved Food and agribusiness marketing and management elective 3
Elective 3
 Credits15
 Total Credits120
1

At least one science course (e.g., SWS 3022L) must include a laboratory component. 

2

The order in which these courses are taken is not important.


AEB 3315Futures Markets and Risk Management in Agriculture3
AEB 3341Selling Strategically3
AEB 3671Comparative World Agriculture (Gen Ed Social and Behavioral Sciences with International)3
AEB 4309Food Wholesaling and Retail Marketing3
AEB 4343International Agribusiness Marketing (Gen Ed Social and Behavioral Sciences)3
AEB 4380Agricultural Marketing Strategies3
AEB 4424Human Resources Management in Agribusiness3
AEC 3414Leadership Development3
ALS 4404International Studies3
ENT 3003Principles of Entrepreneurship4

Students will learn to apply a conceptual framework using economic reasoning and generally accepted economic principles to problem solving. They will also learn to analyze and interpret economic data, and to critically evaluate economic information in media and politics.

Before Graduating Students Must

  • Complete AEB 4325 for the food and agribusiness management and marketing specialization, or
    Complete AEB 4343 for the international food and resource economics specialization
  • Achieve minimum grades of C in AEC 3030C and AEC 3033C. These courses are graded using rubrics developed by a faculty team.
  • Complete requirements for the baccalaureate degree, as determined by faculty.

Students in the Major Will Learn to

Student Learning Outcomes (SLOs)

Content

  1. Describe fundamental micro- and macroeconomic principles.
  2. Explain the basic role of marketing, management and finance in firm-level decision making.

Critical Thinking

  1. Analyze and interpret economic data, critically evaluating economic information and economic policies.
  2. Develop a business plan, based on a projected marketing strategy, assessing historic financial statements and projecting cash flows.

Communication

  1. Communicate effectively in written form in a manner appropriate in economics and business.
  2. Communicate orally (including visual aids) in an effective manner appropriate in economics and business.

Curriculum Map

I = Introduced; R = Reinforced; A = Assessed

Courses SLO 1 SLO 2 SLO 3 SLO 4 SLO 5 SLO 6
AEB 3103 I
AEB 3133 R R R I
AEB 3144 R R
AEB 3300 I I I
AEB 4138 A R A
AEB 4242 A R R
AEB 4325 R R R
AEB 4342 A A A
AEC 3030C I
AEC 3033C I

Assessment Types

  • Case studies
  • Presentations
  • Exams