Public Relations

minor

The Public Relations minor prepares students for entry-level jobs as technicians, such as producing social media strategies and tactics or effective multimedia news releases, as well as for career advancement as managers, such as formulating a communication plan for a new initiative or forecasting the reputational impact of an organizational decision or action. Excellent writing and critical thinking skills are essential.

About this Program

Department Information

The Media Production, Management, and Technology program is one of the most comprehensive in the country, with complete specializations in Digital Film and Video Production, Management and Strategy, and Media and Society.
Website

CONTACT

Email | 352.392.0463

P.O. Box 118400
2081 WEIMER HALL
GAINESVILLE FL 32611-8400
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 Curriculum

This minor is open to all UF undergraduates

Applicants must have a minimum cumulative 3.0 GPA and receive approval of their college’s dean before obtaining Journalism and Communications college approval.

Required Courses

PUR 3000Principles of Public Relations3
PUR 3622Social Media Management3
PUR 4442Public Interest Communications3
PUR 4400CCrisis Communications3
PUR 3211Diverse Voices1
PUR 4243Industry Perspectives (Take Twice for One Credit Each)2
Total Credits15