Media Production, Management, and Technology | Media and Society

major | UF Online

The Department of Media Production, Management, and Technology consistently ranks among the top five in the United States and is accredited by the Accrediting Council for Education in Journalism and Mass Communication.

About this Program

  • College: Journalism and Communications
  • Degree: Bachelor of Science in Media Production, Management, and Technology
  •      Specialization: Media and Society
  • Credits for Degree: 120
  • Contact: 1.855.99GATOR
  • More Info

To graduate with this major, students must complete all university, college, and major requirements.

Department Information

The Media Production, Management, and Technology program is one of the most comprehensive in the country, with complete specializations in Digital Film and Video Production, Management and Strategy, and Media and Society.
Website

CONTACT

Email | 352.392.0463

P.O. Box 118400
2081 WEIMER HALL
GAINESVILLE FL 32611-8400
Map

 Curriculum

Media and Society

Coursework

Required Core Coursework
ENC 3252Writing for Strategic Communication 13
MMC 1009Introduction to Media and Communications 11
MMC 2121Writing Fundamentals for Communicators 13
MMC 4302World Communication Systems3
or RTV 3411 Race, Gender, Class and the Media
RTV 2100Media Writing 13
RTV 3001Introduction to Media Industries and Professions 13
RTV 3405Media and Society3
RTV 4420New Media Systems3
RTV 4700Media Law and Policy3
or MMC 4200 Law of Mass Communication
VIC 3001Sight, Sound and Motion 13
Professional electives8
Specialization Blocks
Select 9 credits from one specialization block and 6 credits from a different block15
Digital Media Block
MMC 3260
Communications on the Internet
MMC 3630
Social Media and Society
PUR 3622
Social Media Management
RTV 4591
Applications of Mobile Technology
Ethics3
MMC 3203
Ethics and Problems in Mass Communications
or MMC 4200
 Law of Mass Communication
Multicultural and Global Communications Block
ADV 3008
Principles of Advertising
or PUR 3000
 Principles of Public Relations
ADV 4400
International and Cross Cultural Advertising
MMC 4302
World Communication Systems
PUR 4404C
International Public Relations
RTV 3411
Race, Gender, Class and the Media
Applications of Communication Block
MMC 3420
Consumer and Audience Analytics
MMC 3614
Media and Politics
MMC 3703
Sports Media and Society
RTV 4500
Content Acquisition, Distribution, and Strategy
Total Credits54
1

Minimum grade of C required

2

These courses cannot be used to meet other requirements

Students may substitute a 12-credit combination degree program for one block.

Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.

Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

Semester 1

  • Complete critical-tracking course STA 2023 or ENC 1101
  • 2.0 GPA on all work at all institutions

Semester 2

Semester 3

  • Complete 2 additional critical-tracking courses
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 GPA on all work at all institutions

Semester 4

  • Complete 1 additional critical-tracking course
  • 2.0 GPA required for all critical-tracking courses
  • 2.0 GPA on all work at all institutions

Semester 5

  • Complete all critical-tracking courses

SEMESTER 6

  • Complete Specialization Block Courses (6 Credits)
  • 2.0 UF GPA required

SEMESTER 7

SEMESTER 8

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the Critical Tracking criteria.

This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

Plan of Study Grid
Semester OneCredits
Quest 1 (Gen Ed Humanities) 3
AMH 2020 United States Since 1877 (State Core Gen Ed Social and Behavioral Sciences) 3
ENC 1101 Expository and Argumentative Writing (Critical Tracking; State Core Gen Ed Composition) 1 3
STA 2023 Introduction to Statistics 1 (Critical Tracking; State Core Gen Ed Mathematics) 1 3
State Core Gen Ed Physical or Biological Sciences 1 3
 Credits15
Semester Two
ECO 2013 Principles of Macroeconomics (Critical Tracking) 4
MUL 2010 Experiencing Music (State Core Gen Ed Humanities with International) 3
Select one: 3
THE 2000
 Theatre Appreciation (Gen Ed Humanities with Diversity)
ARH 2000
 Art Appreciation: American Diversity and Global Arts (Gen Ed Humanities with Diversity)
ENC 1102 Argument and Persuasion (Gen Ed Composition; recommended elective) 1 3
Gen Ed Mathematics 1 3
 Credits16
Semester Three
Quest 2 (Gen Ed Biological or Physical Sciences) 3
ENC 3254 Professional Writing in the Discipline 1 3
MMC 1009 Introduction to Media and Communications (Critical Tracking) 1 1
MMC 2121 Writing Fundamentals for Communicators 1 3
RTV 3001 Introduction to Media Industries and Professions (Critical Tracking) 1 3
Foreign language or Quantitative option 1 3
 Credits16
Semester Four
POS 2041 American Federal Government (Gen Ed Social and Behavioral Sciences) 1 3
RTV 2100 Media Writing (Critical Tracking) 1,2 3
SPC 2608
or ORI 2000
 Introduction to Public Speaking 1
or Oral Performance of Literature 1
 3
VIC 3001 Sight, Sound and Motion 1 3
Foreign language or Quantitative option 1 3
 Credits15
Semester Five
MMC 4302
or RTV 3411
 World Communication Systems
or Race, Gender, Class and the Media
 3
RTV 3405 Media and Society 3
SYG 2000
or PSY 2012
 Principles of Sociology (Gen Ed Social and Behavioral Sciences)
or General Psychology
 3
Outside concentration course 3
Specialization block courses 3
 Credits15
Semester Six
2 specialization block courses (Critical Tracking) 6
Outside concentration course 3
Electives (inside college) 6
 Credits15
Semester Seven
MMC 3203
or RTV 3432
 Ethics and Problems in Mass Communications 1
or Ethics and Problems in Media
 3
RTV 4700
or MMC 4200
 Media Law and Policy (Critical Tracking)
or Law of Mass Communication
 3
2 specialization block courses 6
Elective (inside college) 1
Outside concentration course 3
 Credits16
Semester Eight
AMH 2010 United States to 1877 3
RTV 4420 New Media Systems (Critical Tracking) 3
Outside concentration course 3
Quantitative option or general elective 2
Elective (inside college) 1
 Credits12
 Total Credits120
1

Minimum grade of C required. 

2

MMC 2100 or JOU 3109C is accepted in lieu of RTV 2100. 

Up to six credits of professional internship credit may count toward graduation. Internships for credit require department approval, and a letter from the internship supervisor outlining the duties and contact information. Internship application forms, information, and policies are available on the Department of Telecommunication website.

Specialization Block Electives

Select 9 credits from one specialization block and 6 credits from a different block

Digital Media Block

MMC 3260Communications on the Internet3
MMC 3630Social Media and Society3
PUR 3622Social Media Management3
RTV 4591Applications of Mobile Technology3

Multicultural and Global Communications Block 

ADV 3008Principles of Advertising3
or PUR 3000 Principles of Public Relations
ADV 4400International and Cross Cultural Advertising3
MMC 4302World Communication Systems3
PUR 4404CInternational Public Relations3

Applications of Communication Block

MMC 3420Consumer and Audience Analytics3
MMC 3614Media and Politics3
MMC 3703Sports Media and Society3
RTV 4500Content Acquisition, Distribution, and Strategy3

The major in Media Production, Management, and Technology, which includes specializations in Management and Strategy, Media and Society, and Digital Film and Television Production, prepares students to understand the means of communicating with diverse audiences and to use the tools of information gathering and storytelling to communicate with those audiences through electronic media such as video, audio, and interactive technologies. Through study and practical application, students gain knowledge of the history, norms and legal and ethical milieu of the telecommunication professions. Students learn to locate and use reference tools and to demonstrate the ability to communicate independent, critical perspectives.

Before Graduating Students Must

  • Achieve a passing score of 70% on your student portfolio, which will be evaluated by faculty members and/or professionals in each specialty.
  • Complete requirements for the baccalaureate degree, as determined by faculty.

Students in the Major Will Learn to

Student Learning Outcomes | SLOs

Content

  1. Identify, describe, or apply concepts and theories in the use and presentation of content.
  2. Identify, describe, or apply professional ethical principles and the importance of truth, accuracy, fairness and diversity.
  3. Identify, describe, or apply the tools and technologies appropriate for the telecommunication professions.

Critical Thinking

  1. Gather information, conduct research and evaluate information by methods appropriate to the telecommunication professions.
  2. Produce appropriate output that demonstrates creativity and critical thinking, independently or collaboratively.

Communication

  1. Communicate effectively in forms and styles appropriate to the telecommunication professions, audiences and the purposes they serve.

Curriculum Map

I = Introduced; R = Reinforced; A = Assessed

Courses SLO 1 SLO 2 SLO 3 SLO 4 SLO 5 SLO 6
All Specializations
RTV 2100 I I I I I I
RTV 3001 I I I I
RTV 3101 R R R R R R
RTV 3280 R R
RTV 3303 I I I I I
RTV 3305 R R R R R R
RTV 3320 R R R R R R
RTV 3405 I I
RTV 4301 R R R R
RTV 4432 R, A R, A
RTV 4500 R R R R R R
RTV 4506 R R R R R R
RTV 4700 R R R
Management Specialization
RTV 4800 R, A R, A R, A R, A
Media and Society Specialization
RTV 4905 R, A R, A R, A R, A
News Specialization
RTV 3304 R, A R, A R, A R, A
Digital Film and Television Production Specialization
RTV 4929C R, A R, A R, A R, A

Assessment Types

  • Policy memo and exam in addition to:
  • Management: written and oral presentation of a strategic plan developed for a client
  • Media and Society: written final project
  • News: portfolio of two radio or television news stories produced in RTV 3304
  • Digital Film and Television Production: final video project