This interdisciplinary specialization prepares students for dynamic roles at the intersection of media, technology, and society with an emphasis of strategic management. Delve into the theories, methods, and techniques essential for producing, managing, and distributing audio, video, and digital content. Graduates will be prepared to contribute to media organizations, political campaigns, business, education, and government, or pursue advanced studies in communication and related fields.

Coursework

In addition to these courses, a 9-credit-hour outside concentration composed of 3000-level or above courses is required.

¹

Minimum grade of C required.

Critical Tracking records each student’s progress in courses that are required for entry to each major. Please note the critical-tracking requirements below on a per-semester basis.

Equivalent critical-tracking courses as determined by the State of Florida Common Course Prerequisites may be used for transfer students.

SEMESTER 1

• Complete 1 of 10 critical-tracking courses: MMC 1009, ENC 1102, ECO 2013, STA 2023, RTV 2100, RTV 3001, VIC 3001 or RTV 2517, RTV 3002, MMC 3420 or RTV 4506, RTV 4500
• 2.0 GPA on all work at all institutions

SEMESTER 2

• Complete an additional 2 critical-tracking courses of the list of 10 above
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 3

• Complete an additional critical-tracking course of the list of 10 above
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 4

• Complete two additional critical-tracking courses of the list of 10 above
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 5

• Complete an additional critical-tracking course of the list of 10 above
• 2.0 GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 6

• Complete an additional critical-tracking course of the list of 10 above
• 2.0 UF GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 7

• Complete an additional 2 critical-tracking courses of the list of 10 above
• 2.0 UF GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

SEMESTER 8

• Complete RTV 4800
• 2.0 UF GPA required for all critical-tracking courses
• 2.0 GPA on all work at all institutions

To remain on track, students must complete the appropriate critical-tracking courses, which appear in bold. These courses must be completed by the terms as listed above in the *Critical Tracking* criteria.

This semester plan represents an example progression through the major. Actual courses and course order may be different depending on the student's academic record and scheduling availability of courses. Prerequisites still apply.

¹

Minimum grade of C required.

²

JOU 2100 is accepted in lieu of RTV 2100

Up to six credits of professional internship credit may count toward graduation. Internships for credit require department approval and a letter from the internship supervisor outlining duties and contact information. More information about internship credit is available on the department’s website.

The major in Media Production, Management, and Technology, which includes specializations in Management and Strategy, Media and Society, and Digital Film and Television Production, prepares students to understand the means of communicating with diverse audiences and to use the tools of information gathering and storytelling to communicate with those audiences through electronic media such as video, audio, and interactive technologies. Through study and practical application, students gain knowledge of the history, norms and legal and ethical milieu of the telecommunication professions. Students learn to locate and use reference tools and to demonstrate the ability to communicate independent, critical perspectives.

Before Graduating Students Must

• Achieve a passing score of 70% on your student portfolio, which will be evaluated by faculty members and/or professionals in each specialty.
• Complete requirements for the baccalaureate degree, as determined by faculty.

Students in the Major Will Learn to

Student Learning Outcomes | SLOs

Content

1. Identify, describe, or apply concepts and theories in the use and presentation of content.
2. Identify, describe, or apply professional ethical principles and the importance of truth, accuracy, fairness and diversity.
3. Identify, describe, or apply the tools and technologies appropriate for the telecommunication professions.

Critical Thinking

4. Gather information, conduct research and evaluate information by methods appropriate to the telecommunication professions.
5. Produce appropriate output that demonstrates creativity and critical thinking, independently or collaboratively.

Communication

6. Communicate effectively in forms and styles appropriate to the telecommunication professions, audiences and the purposes they serve.

Curriculum Map

I = Introduced; R = Reinforced; A = Assessed

Assessment Types

• Policy memo and exam in addition to:
• Management: written and oral presentation of a strategic plan developed for a client
• Media and Society: written final project
• News: portfolio of two radio or television news stories produced in RTV 3304
• Digital Film and Television Production: final video project