Creative Advertising

certificate

This certificate provides the special competencies needed to work in the creative advertising field. Students receive advanced training in the skills needed to develop creative advertising ideas, such as idea generation, conceptual development, art direction, and copywriting. Students also learn what makes an advertising campaign memorable and effective. 

About this Program

Certificates must comply with the Certificate Policy.

Department Information

Graduates of the Department of Journalism work in traditional forms of media, emerging platforms, and in corporate roles. Ultimately, the department offers transferrable skills that creates outstanding leaders with successful achievements across all fields.
Website

CONTACT

Email | 352.392.0466

2070 WEIMER HALL
GAINESVILLE FL 32611
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 Curriculum

Upon completion of the certificate, students will have a professional portfolio necessary for jobs as art directors and copywriters.

This certificate is only open to Advertising majors.

Prerequisites

ADV 3008Principles of Advertising3

Required Courses

ADV 4101Copywriting and Visualization3
ADV 4710Creative Bootcamp for Traditional Media3
ADV 4950Creative Bootcamp Beyond Traditional Media3
Choose one of the following for 2 credits:2
ADV 4XXX
Cannes Lions Experience
Game-Changing Ad ideas
Choose one of the following for 3 credits:3
ADV 4XXX
The Craft of Visual Communication
ADV 4XXX
Ads for Social Good
Sports Advertising Creative Campaigns
Total Credits14