ADV 3001 Advertising Strategy 3 Credits
A study of the theoretical foundations and the process of developing advertising and promotional strategy; methods of utilizing research data for developing and evaluating advertising strategy.
ADV 3008 Principles of Advertising 3 Credits
The role of advertising in a free economy and its place in the media of mass communications. A study of advertising appeals product and market research selection of media testing of advertising effectiveness and organization of the advertising profession.
Prereq: sophomore standing
ADV 3302 Great Ideas in Marketplace Communications 3 Credits
Focuses on two aspects of strategic communications. First: creating, developing and producing advertising and promotional content for real live case studies. Second: evaluating topical issues and industry innovation in media content innovation.
Prereq: ADV 3008
ADV 3403 Branding 3 Credits
Principles of branding and brand strategy. Students will learn to think creatively and critically about strategies and tactics applied to build and manage brands with insight into diverse audiences.
ADV 3500 Advertising Research 3 Credits
The acquisition, evaluation and analysis of information for advertising decisions. Emphasis on understanding the scientific method, developing explicit and measurable research objectives, selecting appropriate methodologies and analyzing data.
ADV 3502 Advertising Sales 3 Credits
Principles of selling media time and space to advertisers. An overview of sales opportunities and challenges in the various advertising media. How to prepare and deliver effective sales presentations.
ADV 4101 Copywriting and Visualization 3 Credits
Application of creative strategy for print and electronic media. Requires preparation of advertisements including rough layouts and storyboards.
Coreq: ADV 3500
ADV 4102 Advanced Copywriting 3 Credits
Advanced course in the application of creative strategy for print and electronic media requiring preparation of advertisements. Emphasis placed on research, planning, development of creative concepts, writing and design.
Prereq: 4JM ADV; minimum grade of B in ADV 4101
ADV 4200 Advertising Graphics and Production 3 Credits
Designed to acquaint students with print production techniques. Emphasis is placed on techniques related to the advertising business. Lectures review specific uses of design, typography and print production with lab sessions dedicated to practicing layout and production techniques.
ADV 4300 Media Planning 3 Credits
Designed to acquaint students with the problems techniques and strategies of buying advertising space and time effectively and economically in newspapers magazines radio television and outdoor media.
ADV 4400 International and Cross Cultural Advertising 3 Credits
Major concepts and issues in international and cross cultural advertising campaign planning including primary and secondary research to assess environmental situations, setting objectives, budgeting, media, creative, ethics and social responsibility.
Prereq: minimum grade of C in ADV 3008
ADV 4800 Advertising Campaigns 3 Credits
An advanced advertising course requiring the student to prepare and produce a complete general advertising campaign. Emphasis is placed on production methods, costs, research and media analysis.
ADV 4905 Individual Problems 1-3 Credits
The student and instructor will choose a problem or project which provides the student experience in his or her major field.
Prereq: 3JM ADV; at least 10 credits of 3000/4000-level advertising courses and department permission
ADV 4910 Advertising Undergraduate Research 3 Credits
Mentored but self-directed work enables individuals or small groups to explore an issue of interest to them and to communicate their results to others. Depending on the topic, projects may involve inquiry, design, investigation, scholarship, discovery, or application. (S-U)
Prereq: minimum grade of C in ADV 3500
ADV 4930 Special Study in Advertising 2-3 Credits
Variable advertising-related topics not covered in other advertising courses.
Prereq: 3JM ADV
ADV 4931 Seminar: Ethics and Problems in Advertising 2 Credits
Major concepts and issues in the effects of advertising on society, culture and the economy with emphasis on ethical systems and ethical decision making.
Prereq: 3JM ADV; minimum grade of C in ADV 3001
ADV 4940 Advertising Internship 1-4 Credits
Student will select a work area related to the field of advertising for on-the-job training under on-site supervision. Student will work a minimum of 100 credits for each credit. Weekly progress reports summary report and supervisor's evaluation are required. ADV 4940 credit will not be awarded for prior experience or for current responsibilities of a professional position. (S-U)
Prereq: 3JM ADV; 2
ADV 4941 Advanced Advertising Internship 1-3 Credits
Students participate in a structured internship program that is approved by the department as an immersion experience related to the field of advertising. Requires 65 hours of work for each credit hour and submission of electronic portfolio including a culminating project from the internship.
MMC 1009 Introduction to Media and Communications 1 Credit
Introduces the tools, resources and academic and extra-curricular activities offered by the College of Journalism and Communications. Includes lessons on the history and organization of the college and academic and career preparation.
Prereq: 1 JM or exploratory major, 2 JM, or 3 JM classification or instructor approval
MMC 2100 Writing for Mass Communication 3 Credits
A preprofessional course designed to provide fundamental instruction and practice in writing as a basis for upper-division courses in advertising, journalism and public relations. Stresses the basic similarities in writing for all mass media. (WR)
Prereq: 6 credits of English and a JM designation
MMC 2121 Writing Fundamentals for Communicators 3 Credits
One-third of the course is to ensure students have sufficient skill in grammar and punctuation to write with clarity. In two-thirds of the course, students put principles of good writing into practice with short writing assignments that have real-world applications.
MMC 3030 Personal Branding for Communicators 1 Credit
Professional development course that stresses how to communicate and connect as professionals. Emphasizes mastery of writing, speaking, presentation and employment-seeking skills, working with media, handling media interviews and using social media to establish a professional identity.
Prereq: 3JM designation
MMC 3203 Ethics and Problems in Mass Communications 3 Credits
A cross-disciplinary introduction to ethics-relevant situations faced by media professionals. Topics include professional standards of conduct, audience representation and engagement and issues associated with the production, presentation and delivery of messages that reflect the best interests of audiences, clients and stakeholders.
MMC 3254 Media Entrepreneurship 1 Credit
Introduces media entrepreneurship with a focus on how digital technologies are transforming industries. Students work in teams to develop new digital media businesses. Develop and pitch ideas, explore market analysis, develop business and financial plans and study social media strategies.
Prereq: sophomore standing
MMC 3420 Consumer and Audience Analytics 3 Credits
Provides practical analytical skill-sets, benefiting those who plan careers in analytics/research, social media, media business, advertising/marketing and public relations.
Prereq: Junior standing
VIC 3001 Sight, Sound and Motion 4 Credits
Visual literacy is a prerequisite for success in most areas of mass communication. Teaches fundamentals of design across print, web and multimedia platforms. Also emphasizes how visual forms convey messages to readers.
Prereq: sophomore standing