Students who have not been admitted to the College of Journalism and Communications must have a 3.0 overall grade point average to enroll in any course other than RTV 2100, RTV 3405, RTV 3601, and RTV 4420.

Entry into the broadcast news sequence is limited to students in the Department of Telecommunication who have taken a competitive entrance exam. Contact the department office for the examination date.


JOU 3002 Understanding Audiences 3 Credits

Overview of the nature of media audiences and their behaviors, as well as industry measurement practices and applications.

Prereq: Junior standing.

MMC 1009 Introduction to Media and Communications 1 Credit

Introduces the tools, resources and academic and extra-curricular activities offered by the College of Journalism and Communications. Includes lessons on the history and organization of the college and academic and career preparation.

Prereq: 1JM or exploratory major, 2JM, or 3JM classification, or instructor approval.

MMC 2121 Writing Fundamentals for Communicators 3 Credits

One-third of the course is to ensure students have sufficient skill in grammar and punctuation to write with clarity. In two-thirds of the course, students put principles of good writing into practice with short writing assignments that have real-world applications.

MMC 2740 Introduction to Media and Sports 1 Credit

Introduces sports professions relative to opportunities, responsibilities and current issues involving sports media professionals. Topics include distinctions among careers in sports media, including sports journalism and communications, values, ethics and issues related to race, gender and sexual orientation, and emerging media.

MMC 3030 Personal Branding for Communicators 1 Credit

Professional development course that stresses how to communicate and connect as professionals. Emphasizes mastery of writing, speaking, presentation and employment-seeking skills, working with media, handling media interviews and using social media to establish a professional identity.

Prereq: 3JM designation.

MMC 3203 Ethics and Problems in Mass Communications 3 Credits

A cross-disciplinary introduction to ethics-relevant situations faced by media professionals. Topics include professional standards of conduct, audience representation and engagement and issues associated with the production, presentation and delivery of messages that reflect the best interests of audiences, clients and stakeholders.

Prereq: 2JM designation and ADV 3008, JOU 1001, PUR 3000 or RTV 3001 with minimum grade of C.

MMC 3210 Sports Media Law and Ethics 3 Credits

Instruction and analysis of laws, cases and legal and ethical issues related to sports and media. Gain a working knowledge of legal and ethical issues and recent court decisions, and develop critical analytical perspectives on actual examples of recent sports media legal and ethical problems.

Prereq: Junior standing.

MMC 3254 Media Entrepreneurship 1 Credit

Introduces media entrepreneurship with a focus on how digital technologies are transforming industries. Students work in teams to develop new digital media businesses. Develop and pitch ideas, explore market analysis, develop business and financial plans and study social media strategies.

Prereq: sophomore standing.

MMC 3420 Consumer and Audience Analytics 3 Credits

Provides practical analytical skill-sets, benefiting those who plan careers in analytics/research, social media, media business, advertising/marketing and public relations.

Prereq: Junior standing.

MMC 3630 Social Media and Society 3 Credits

Explores the structure and consequences of the growing presence of social media networks. Addresses such areas as privacy, democracy, health care, commerce, entertainment, and journalism.

Prereq: Junior standing.

RTV 2100 Writing for Electronic Media 3 Credits

A preprofessional course designed to provide fundamental instruction and practice in writing for the electronic media.

Prereq: 6 credits of English composition, sophomore standing or above, and the ability to type 20 words per minute.

RTV 3001 Introduction to Media Industries and Professions 3 Credits

Introduces the cultural, social, legal, business and career aspects of the electronic media.

RTV 3101 Advanced Writing for Electronic Media 3 Credits

Study and practice of electronic media writing, including commercials, corporate communication, documentaries, drama and adaptations. (WR)

Prereq: RTV 2100 or MMC 2100 and RTV 3001 with minimum grades of C and sophomore standing or higher in telecommunication.


RTV 3106 Writing and Reporting for Interactive Media 3 Credits

Planning and executing news and online news projects. Course lecture, readings and discussion focus on locating, evaluating and tracking Internet sources, construction of multilinear news content and the integration of Internet technology into the news process.

Prereq: RTV 2100 or MMC 2100 and RTV 3303.

RTV 3303 Electronic News Writing and Reporting 1 3 Credits

Basic writing, reporting and production of radio news stories and newscasts. Students must purchase approved recorder for class.

Prereq: RTV 2100 or MMC 2100 or JOU 3109C and RTV 3001 with minimum grades of C and sophomore standing or higher in telecommunication with news track and selection by Competitive News Sequence Entrance exam.

RTV 3304 Advanced Radio Reporting 3 Credits

Advanced reporting, writing and production of radio news stories and newscasts against deadlines. Radio news laboratory is required.

Prereq: RTV 3303 with minimum grade of C and JOU 3101.

RTV 3305 Investigative Reporting for Broadcast Journalists 3 Credits

Principles of investigative reporting as applied to television and radio news.

Prereq: RTV 2100 or MMC 2100 and RTV 3001 and RTV 3303 with minimum grades of C and junior or senior standing in telecommunication with news track.

RTV 3320 Electronic Field Production 3 Credits

Advanced electronic field production and editing theory and practice.

Prereq: RTV 3101 and RTV 3511 with minimum grades of C.

RTV 3405 Media and Society 3 Credits

Examines the structure and effects of television in such areas as politics gender race and violence. Discusses criteria for evaluating television content. (S)

General Education - Social Science

RTV 3411 Race, Gender, Class and the Media 3 Credits

Analyzes issues confronting the communications industries, professionals and media audiences in relation to the context of global and national diversity.

RTV 3511 Fundamentals of Production 3 Credits

Basic principles and operations of radio and television equipment for utilization in industry and commercial and educational radio television stations. Students are required to purchase special computer equipment.

Prereq: RTV 2100 or MMC 2100 or JOU 3109C and RTV 3001 with minimum grades of C.

RTV 3516 Electronic Field Production II 4 Credits

Gives career-path communication students advanced instruction in the use of digital audio and video production tools as well as the fundamentals of effective visual storytelling.

Prereq: RTV 3320 with a grade of C or better; Coreq: RTV 4929C.

RTV 3593 Multimedia Sports Reporting 3 Credits

Instruction and training in sports information gathering and writing, interviewing and reporting. Special emphasis on enhancing sports writing skills, basic sports production for radio, generation of sports journalism for radio and the internet, and ethics and values of quality sports reporting.

Prereq: C or better in RTV 2100, MMC 2100, or JOU 3109C. Approval of Director of Sports Journalism and Communications in conjunction with sports personnel at WRUF-AM ESPN 850.

RTV 3601 Performance in Telecommunication 3 Credits

Development of basic radio and television announcing skills.

RTV 3632 Electronic News Producing and Management 3 Credits

Producing news content for television. Includes instruction in ap-enps software, field producing techniques and production of long-form programs, with considerable emphasis on the role of the producer as gatekeeper and newsroom manager.

Prereq: RTV 3303.

RTV 3945 Electronic Media Practicum 1-3 Credits

Provides an immersive experience in one or more areas of electronic media operations, such as program production, journalism, audience research, sales or promotions. (S-U)

Prereq: instructor permission.

RTV 4301 Electronic News and Reporting 2 3 Credits

Basic writing, reporting and production of television news stories and newscasts. Students must purchase two approved video cassettes for class.

Prereq: RTV 3303 with minimum grade of C and junior or senior standing in telecommunication with news track.

RTV 4420 New Media Systems 3 Credits

New electronic media systems of mass communication in cable television and satellite communication.

Prereq: RTV 2100 or MMC 2100 and RTV 3001 with minimum grade of C and junior standing, or instructor permission.

RTV 4432 Ethics and Problems in Telecommunication 3 Credits

Investigation and discussion of social problems, ethics and responsibilities in telecommunication.

Prereq: RTV 2100, RTV 3001, RTV 3405 and junior standing.

RTV 4500 Telecommunication Programming 3 Credits

Audience, economic and placement considerations in scheduling programs for broadcast radio, television and cable television, and other electronic media of mass communication. This course must be completed before enrolling in RTV 4800.

Prereq: RTV 2100 or MMC 2100 and RTV 3001 with minimum grades of C.

RTV 4506 Telecommunication Research 3 Credits

Techniques in telecommunication research. Strategies of analysis of audience attitudes and characteristics, and ascertainment of community needs. Emphasis on survey research, sampling techniques and interpretation of market and ratings data.

Prereq: RTV 4500 with minimum grade of C.

RTV 4590 Digital Games in Communications 3 Credits

Focuses on the application of digital games in the communication fields including journalism (news games), entertainment (transmedia storytelling/alternate reality game), advertising (advergames), and other fields such as education, health, and politics.

Prereq: junior standing.

RTV 4591 Applications of Mobile Technology 3 Credits

Review of developments of mobile devices and use these tools in the creation and distribution of content. Instruction in developing apps.

Prereq: junior standing.

RTV 4594 Advanced Reporting for Interactive Media 3 Credits

Teaches the advanced skills necessary to produce online journalism content utilizing video, audio, photo essays, and interactive graphics. Receive practical experience working in the college's converged newsroom.

Prereq: RTV 3106 with minimum grade of C and JOU 3101.

RTV 4681 Advanced TV Reporting 3 Credits

News reporting, videography, writing and editing for television newscasts on deadline. One day-long lab in television newsroom required and purchase of additional approved video cassettes may also be required.

Prereq: RTV 4301 with minimum grade of C and JOU 3101.

RTV 4684 Special News Projects 3 Credits

Supervised assignment as line or field producer for radio, TV, or online news program or series. Requires eight hours per week in newsroom.

Prereq: RTV 3632, RTV 3401 with minimum grades of C and JOU 3101.

RTV 4700 Telecommunication Law and Regulation 3 Credits

Legal structure and regulation of telecommunications industries, First Amendment and regulatory constructs of broadcast, cable satellite and the Internet, and defamation libel and copyright law.

Prereq: RTV 2100 or MMC 2100 and RTV 3001 with minimum grade of C.

RTV 4800 Telecommunication Planning and Operations 3 Credits

Organization and administration of the local telecommunication outlet, including personnel supervision, financial control, regulatory requirements and social responsibilities.

Prereq: RTV 4500 and RTV 4506.

RTV 4811 Innovation in Media 3 Credits

Overview of the processes and practice innovation and entrepreneurship as applied to the mass communication industries.

Prereq: RTV 2100 and RTV 3001.

RTV 4905 Individual Projects in Telecommunication 1-3 Credits

The student and the instructor choose a problem or project that will give the student experience in telecommunication.

Prereq: 10 credits minimum of junior/senior-level telecommunication courses, and instructor and department permission.

RTV 4910 Telecommunication Undergraduate Research 0-3 Credits

Provides an opportunity for firsthand, supervised research. "Research" is defined as mentored, but self-directed, work that enables individuals or a small group to explore an issue of interest to them and to communicate the results to others. (S-U)

Prereq: RTV 2100 or MMC 2100 or JOU 3109C and RTV 3001 with minimum grades of C or instructor permission.

RTV 4929C Senior Advanced Workshop in Telecommunication Production 1-3 Credits

Requires three hours per week outside of class for work at assigned production sites. Emphasis is on producing sophisticated video productions in various formats, including drama, sports, documentaries and corporate communication. Topics can include concept development and scriptwriting, directing, advanced camera and lighting techniques, post-production and special effects/graphics.

Can be repeated with a change in content. Prereq: RTV 3101, RTV 3511 and RTV 3320 with minimum grades of C, and instructor permission.

RTV 4930 Special Study in Telecommunication 1-3 Credits

Variable content, providing opportunity for study in areas of broadcasting such as television staging and lighting, film criticism, communication theory and other fields.

Prereq: instructor permission.

RTV 4940 Telecommunication Internship 1-4 Credits

Student and instructor will select an appropriate work area related to the field of broadcasting for on-the-job training. Student will work a minimum of 100 hours on the job for every credit to be received. Progress reports and summary required. (S-U)

Prereq: appropriate professional courses, a 2.5 GPA and department permission.

VIC 3001 Sight, Sound and Motion 4 Credits

Visual literacy is a prerequisite for success in most areas of mass communication. Teaches fundamentals of design across print, web and multimedia platforms. Also emphasizes how visual forms convey messages to readers.

Prereq: sophomore standing.