MAR 2290 Retail Management Seminar 1 Credit

Grading Scheme: S/U

Weekly lectures feature a different executive making a presentation in their area of expertise. Addresses major issues in retailing. Discussions of retailing career opportunities and career paths.

MAR 2401 Sales Seminar 1 Credit

Grading Scheme: S/U

Overview of selling and managing the sales function to achieve the growth targets of a business; highlights the importance of the sales function in a firm and how it contributes to the achievement of the firm’s strategic objectives.

MAR 2951 Special Topics 1-3 Credits

Grading Scheme: S/U

Projects related to business in marketing as approved by the college.

MAR 3023 Principles of Marketing 4 Credits

Grading Scheme: Letter Grade

Functions, institutions and methods of marketing goods and services. Relates marketing to the larger economic structure and emphasizes the importance of the consumer.

Prerequisite: (ECO 2013 or ECO 2023 or AEB 2014) and sophomore standing or higher.

Attributes: General Education - Social Science

MAR 3231 Introduction to Retailing Systems and Management 4 Credits

Grading Scheme: Letter Grade

Functions, institutions and activities of retailing goods and services.

Prerequisite: ACG 2021 and MAR 3023.

MAR 3400 Professional Selling 4 Credits

Grading Scheme: Letter Grade

Basic survey in professional selling. Teaches the importance of the selling role and provides basic professional selling skills; begins the preparation for a future role in sales or sales management.

Prerequisite: MAR 3023.

MAR 3503 Consumer Behavior 4 Credits

Grading Scheme: Letter Grade

Emphasizes both descriptive and conceptual analysis of consumer behavior with a focus on theory and research essential to an understanding of individual choice behavior. Makes intensive use of contributions from the social and behavioral science literatures.

Prerequisite: MAR3023 with a minimum grade of C & STA2023 & QMB3250 & QMB3302.

MAR 4156 International Marketing 4 Credits

Grading Scheme: Letter Grade

Analyzes economic, social and cultural issues affecting marketing management in the international environment.

Prerequisite: ACG 2021 and MAR 3023 with minimum grades of C.

MAR 4232 Retail Consulting 4 Credits

Grading Scheme: Letter Grade

Provides opportunities for working on real retail/marketing problems with clients; gain practical insights into actual retail business operations while performing problem identification, exploration for opportunities, data collection and strategy development. Teams of 4-5 students work with real clients on retail issues and design and execute all phases of the project.

Prerequisite: MAR 3023 with a minimum grade of C and instructor permission.

MAR 4403 Sales Management 4 Credits

Grading Scheme: Letter Grade

Principles, methods, and problems relating to the management of a sales force. Selection and training, organization, compensation and stimulation, and control.

Prerequisite: ACG 2021 and MAR 3023 with minimum grades of C and MAR 3400.

MAR 4613 Marketing Research 4 Credits

Grading Scheme: Letter Grade

Analyzes the role of marketing research in providing information for marketing decisions. Research methods and techniques involved in the development and use of primary and secondary data are emphasized. Topics include survey design, experimental design, data collection (e.g., questionnaires), data analysis, measurement and sampling.

Prerequisite: MAR 3023 with a minimum grade of C and QMB 3250.

MAR 4803 Marketing Management 4 Credits

Grading Scheme: Letter Grade

Development and analysis of overall marketing strategies involving product and brand development, channels of distribution, pricing, and promotion with consideration of marketplace conditions and related factors affecting implementation and execution.

Prerequisite: MAR3023 with a minimum grade of C & MAR3503 & one additional MAR course & QMB3250 & QMB3302.

MAR 4804 Marketing Strategy 4 Credits

Grading Scheme: Letter Grade

Emphasizes analysis, planning, and implementation of marketing strategies. Examines insights into the creative processes involved in applying marketing concepts and knowledge to the development and implementation of strategy. Features a comprehensive marketing simulation exercise and well as detailed analysis of several companies and their marketing strategies.

Prerequisite: MAR 3023

MAR 4832 New Product Development and Management 4 Credits

Grading Scheme: Letter Grade

A structured way of thinking about product development. Students are provided with an up-to-date toolbox for developing and managing new products. Includes hands-on individual assignments and a group project to simulate the development process of a new product or service.

Prerequisite: MAR 3023 with a minimum grade of C.

MAR 4905 Independent Study 1-4 Credits

Grading Scheme: Letter Grade

Opportunity for in-depth study not offered in other courses.

Prerequisite: Senior standing or higher, previous work in the area of research and department permission.

MAR 4933 Special Topics 4 Credits

Grading Scheme: Letter Grade

Selected rotating topics in marketing management, research and theory.

Prerequisite: department permission.

MAR 4941 Sales Internship 1 Credit

Grading Scheme: S/U

Teaches the importance of the sales function in a firm and how the sales function contributes to the achievement of the firm’s strategic objectives. Using participative on-the-job learning methods, gain an overview of the sales function in a firm and gain a sense of the reality of business situations, which aids success in virtually any sales-oriented career assignment.

Prerequisite: department permission.

MAR 4945 Retail Management Internship 1-3 Credits

Grading Scheme: S/U

A 10-12 week entry-level retail management internship that requires several papers and reports. Opportunities are available in stores, corporate headquarters and buying offices. Management training experiences in buying, store management, merchandising and customer service.

Prerequisite: MAR 3023 is recommended before registering for this internship.

MAR 4956 International Studies in Marketing 1-4 Credits

Grading Scheme: Letter Grade

Provides a mechanism by which coursework taken as part of an approved study abroad program can be recorded on the UF transcript and counted toward graduation.

Prerequisite: admission to an approved study abroad program and department permission.

MAR 4970 Honors Thesis 1 Credit

Grading Scheme: S/U

A thesis is required for magna cum laude or summa cum laude designation. To qualify, students normally have completed 90 semester credits of coursework (exceptions may be made) and have at least a 3.6 GPA at the time they enroll. The thesis will be reviewed by at least one faculty member chosen by the honors coordinator from the student's department.

Prerequisite: 90 credits earned and a 3.6 UF GPA.